Written by Benjamin Krudwig

3 Essential KPIs for B2C Companies

Our last post explored the eight KPIs (Key Performance Indicators) that B2B (Business to Business) companies should track when measuring the progress of their marketing program. Today, we’ll introduce KPIs in three key areas for B2C (Business to Consumer) companies:…

read more »

8 KPIs (Key Performance Indicators) to Track Your Social Media Marketing Program

You’re spending time, money, and resources on your social media and marketing program, and you want to know, “What am I getting out of this?” Unless a customer tells you that one of your marketing efforts got them to buy…

read more »

Overview: Ravelry Yarn Database

You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns – knitting magazines, Facebook, Instagram, and in-person at industry shows – those often cost money with difficult to measure…

read more »

Adding Video to Your Business in 2017

Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing…

read more »

Is It Time to Add Spinning And Weaving To Your Yarn Business?

If you went to TNNA this June, or have been stalking Pinterest in the last year or so, you may have noticed an increase in the popularity of spinning and weaving. This trend seems to be just beginning, and we…

read more »