Blog Archive

The Evolution of Ravelry Part 2: Challenges & Advantages

Ravelry’s Challenges Ravelry originally revolutionized the yarn and fiber crafts industry. A decade on, however, its place in the industry is shifting. Remember, when Ravelry went live, Instagram didn’t exist yet, and Facebook was still primarily the domain of college…

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The Evolution Of Ravelry Part 1

This is the story of one user’s experience with Ravelry. We’ll call her “YarnWrangler.” Recently, YarnWrangler logged into Ravelry to create a project page for a KAL she had joined. She was surprised to realize that she hadn’t created a…

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Want More Sales? Then You Need Better Photos

You see if over and over again – craft companies that have wonderful products, but less-than-wonderful photography of said products. Considering the massive sway that visual social marketing has over potential customers, you need to ensure that every product you…

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Adding Video to Your Business in 2017

Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing…

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Minimum Advertised Price (MAP) Policies for Manufacturers and Retailers

  If you’re a manufacturer whose products are sold through online retailers as well as brick-and-mortar stores, you may have been advised that you need to enforce a MAP (minimum advertised price) policy with your retailers. If you’re a retailer,…

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Putting Your Products Together for Local Yarn Stores

  Whenever we head over to Ravelry to check out the patterns on the Hot Right Now (HRN) list or see what new yarns have been added to the database, we can almost always guarantee that we’re going to see…

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Crafting Trends for 2017 Part 2: Fiber, Paper and Yarn

Our last post examined the trends we’re seeing in needle-arts crafting, both decorative and practical, as we move into 2017. In this post, we look at trends in the fiber crafts, including paper crafts. Yarn and Fiber Crafts The extreme…

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Crafting Trends for 2017 Part 1: Needles, Thread and Fabric

Between fall fiber festivals, holiday craft shows and the end-of-year deluge of catalogues, we have put together some observations crafting trends we can expect to see continue into 2017. We’re also watching our social media feeds and seeing what our…

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2017 Marketing Trends for Craft Companies

As we near the close of the year, we like to reflect on the more successful marketing trends we saw in 2016 and we predict what we see trending for 2017. Let’s begin with a few 2016 trends that we…

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5 Tips For An Irresistible Holiday Gift Guide

Why make a holiday gift guide for your blog or website? Well, if Martha Stewart does it, it must be a good thing! Today we share our top 5 tips for creating a great gift guide for your customers. #1…

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