Archives

marketing

Brand Consistency Across Channels

A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across…

read more »

Maybe Marketing Isn’t the Answer: When You Can’t Find Your Ideal Customers

Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have to face the facts and admit that you may be the only one who thinks your baby…

read more »

#StitchLove

Last week we announced stitchlove, a new project for the June 2017 TNNA trade show. We hope you’ll join us, here’s a post by Mari on why this project is important to her. In 2016, I went to both the…

read more »

How to Combat the Summer Slow Down

  Summer is coming in the Northern Hemisphere, luring people outside with its warmth, sunshine and fun activities. Most craft businesses see a drop-off in sales during the warmer months as even dedicated crafters take a break to engage with…

read more »

3 Essential KPIs for B2C Companies

Our last post explored the eight KPIs (Key Performance Indicators) that B2B (Business to Business) companies should track when measuring the progress of their marketing program. Today, we’ll introduce KPIs in three key areas for B2C (Business to Consumer) companies:…

read more »

Back to the Future with Direct Mail Marketing

Everything old is new again. Ten years ago, you may have been sending a physical catalog or newsletter to your customers four times a year, highlighting your new products. Now you send them an email newsletter every couple of weeks…

read more »

8 KPIs (Key Performance Indicators) to Track Your Social Media Marketing Program

You’re spending time, money, and resources on your social media and marketing program, and you want to know, “What am I getting out of this?” Unless a customer tells you that one of your marketing efforts got them to buy…

read more »

Managing Retailer Relationships

As an independent dyer, pattern designer, or manufacturer of craft tools, you need to manage your relationships with your retailers in a way that keeps them happy while benefiting your bottom line. The challenges of making this a profitable relationship…

read more »

Supporting Your Local Yarn Store

What does your ideal town look like? Is it a maze of divided roadways along which asphalt parking lots serve as approaches to big-box retailers? Or is it a main-street kind of town with storefronts lining sidewalks for window-shopping? There…

read more »

7 Steps for Freshening Your Website in 7 Days

If it’s been over 15 months since you updated your website, odds are it’s already out of date! We know it can be tough to keep up with the fast pace of technology – but you don’t want to have…

read more »