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marketing

Back to the Future with Direct Mail Marketing

Everything old is new again. Ten years ago, you may have been sending a physical catalog or newsletter to your customers four times a year, highlighting your new products. Now you send them an email newsletter every couple of weeks…

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8 KPIs (Key Performance Indicators) to Track Your Social Media Marketing Program

You’re spending time, money, and resources on your social media and marketing program, and you want to know, “What am I getting out of this?” Unless a customer tells you that one of your marketing efforts got them to buy…

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Managing Retailer Relationships

As an independent dyer, pattern designer, or manufacturer of craft tools, you need to manage your relationships with your retailers in a way that keeps them happy while benefiting your bottom line. The challenges of making this a profitable relationship…

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Supporting Your Local Yarn Store

What does your ideal town look like? Is it a maze of divided roadways along which asphalt parking lots serve as approaches to big-box retailers? Or is it a main-street kind of town with storefronts lining sidewalks for window-shopping? There…

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7 Steps for Freshening Your Website in 7 Days

If it’s been over 15 months since you updated your website, odds are it’s already out of date! We know it can be tough to keep up with the fast pace of technology – but you don’t want to have…

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Pinterest for Crafty Businesses: Optimize for Better Visibility

Pinterest is more than a social media channel – it’s a visual search engine, and there are more sales coming from Pinterest to small businesses than any other social media site, and this is particularly true for craft businesses. 55% of…

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Overview: Ravelry Yarn Database

You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns – knitting magazines, Facebook, Instagram, and in-person at industry shows – those often cost money with difficult to measure…

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Craftivism and How It Impacts Your Craft Business

  At the end of January, many LYSOs and yarn companies saw a surge in sales of pink yarn as knitters and crocheters stitched up hats for the Women’s March. The demand was so high there were reports of big…

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Want More Sales? Then You Need Better Photos

You see if over and over again – craft companies that have wonderful products, but less-than-wonderful photography of said products. Considering the massive sway that visual social marketing has over potential customers, you need to ensure that every product you…

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Adding Video to Your Business in 2017

Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing…

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