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Managing Retailer Relationships

As an independent dyer, pattern designer, or manufacturer of craft tools, you need to manage your relationships with your retailers in a way that keeps them happy while benefiting your bottom line. The challenges of making this a profitable relationship…

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Supporting Your Local Yarn Store

What does your ideal town look like? Is it a maze of divided roadways along which asphalt parking lots serve as approaches to big-box retailers? Or is it a main-street kind of town with storefronts lining sidewalks for window-shopping? There…

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7 Steps for Freshening Your Website in 7 Days

If it’s been over 15 months since you updated your website, odds are it’s already out of date! We know it can be tough to keep up with the fast pace of technology – but you don’t want to have…

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Pinterest for Crafty Businesses: Optimize for Better Visibility

Pinterest is more than a social media channel – it’s a visual search engine, and there are more sales coming from Pinterest to small businesses than any other social media site, and this is particularly true for craft businesses. 55% of…

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Overview: Ravelry Yarn Database

You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns – knitting magazines, Facebook, Instagram, and in-person at industry shows – those often cost money with difficult to measure…

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Craftivism and How It Impacts Your Craft Business

  At the end of January, many LYSOs and yarn companies saw a surge in sales of pink yarn as knitters and crocheters stitched up hats for the Women’s March. The demand was so high there were reports of big…

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Want More Sales? Then You Need Better Photos

You see if over and over again – craft companies that have wonderful products, but less-than-wonderful photography of said products. Considering the massive sway that visual social marketing has over potential customers, you need to ensure that every product you…

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Adding Video to Your Business in 2017

Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing…

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Minimum Advertised Price (MAP) Policies for Manufacturers and Retailers

  If you’re a manufacturer whose products are sold through online retailers as well as brick-and-mortar stores, you may have been advised that you need to enforce a MAP (minimum advertised price) policy with your retailers. If you’re a retailer,…

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Putting Your Products Together for Local Yarn Stores

  Whenever we head over to Ravelry to check out the patterns on the Hot Right Now (HRN) list or see what new yarns have been added to the database, we can almost always guarantee that we’re going to see…

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