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Crafting Trends for 2017 Part 2: Fiber, Paper and Yarn

Our last post examined the trends we’re seeing in needle-arts crafting, both decorative and practical, as we move into 2017. In this post, we look at trends in the fiber crafts, including paper crafts. Yarn and Fiber Crafts The extreme…

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Crafting Trends for 2017 Part 1: Needles, Thread and Fabric

Between fall fiber festivals, holiday craft shows and the end-of-year deluge of catalogues, we have put together some observations crafting trends we can expect to see continue into 2017. We’re also watching our social media feeds and seeing what our…

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2017 Marketing Trends for Craft Companies

As we near the close of the year, we like to reflect on the more successful marketing trends we saw in 2016 and we predict what we see trending for 2017. Let’s begin with a few 2016 trends that we…

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5 Tips For An Irresistible Holiday Gift Guide

Why make a holiday gift guide for your blog or website? Well, if Martha Stewart does it, it must be a good thing! Today we share our top 5 tips for creating a great gift guide for your customers. #1…

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Tap Into Our Influencer Network with Blogger Outreach

In just a few short years, we’ve developed a robust network of blogger & podcasters superstars who are eager to share your products with their fans! Our specialty lies in creating harmonious matchups for our clients by arranging product reviews,…

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Rethinking Holiday Discounts

Black Friday, Small Business Saturday, Cyber Monday–the days following Thanksgiving all have their designations in the run-up to the December gift-giving season. For some shoppers, however, it’s December 26th that separates the skilled shoppers from the amateurs. That’s the day…

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How to Capitalize on the Holiday Rush

When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our…

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Managing Supply Chain: Cash Flow & Inventory

In late 2014 and early 2015, local yarn stores all over America felt the effects of the labor disputes in the west coast ports. The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) struggled to reach…

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Getting Retailers to Engage on Social Media

Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to…

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You Are Your Brand: Why Your Business Needs Your Face

There are so many things to focus on when you are working on your business. Your website design, the shopping platform, ensuring delivery, product quality and stock…. not to mention having everything on your site beautifully photographed so that customers…

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