Archives

social media

Grow Your Instagram Following & Drive Traffic To Your Website

The Instagram Power-Up is a 1-month boost to increase activity, traffic, and impact of an Instagram channel for our clients. We’ve seen a lot of activity and engagement shift from other social media channels over to Instagram. The importance of…

read more »

How To Drive Traffic To Your Website With Pinterest

Getting noticed on Pinterest isn’t easy, even when your target market is pinning every day and seems to share all sorts of content but yours. If you want to get noticed on busy and bright Pinterest feeds, you need to…

read more »

Pinterest for Crafty Businesses: Optimize for Better Visibility

Pinterest is more than a social media channel – it’s a visual search engine, and there are more sales coming from Pinterest to small businesses than any other social media site, and this is particularly true for craft businesses. 55% of…

read more »

Craftivism: The Impact Of The Pussy Hat

In our previous blog post, we discussed Craftivism’s resurgence during the Women’s March at the end of January. Crafting has become the face of this movement; just look at the front page of the New York Times and the covers…

read more »

Instagram Automation: InstaPlus Experiment & Review

If you take any online business class or read an article about growing your brand’s Instagram following, they’ll all say that one of the best ways to gain new followers is by engaging with them. This means liking, commenting, and…

read more »

The Evolution of Ravelry Part 2: Challenges & Advantages

Ravelry’s Challenges Ravelry originally revolutionized the yarn and fiber crafts industry. A decade on, however, its place in the industry is shifting. Remember, when Ravelry went live, Instagram didn’t exist yet, and Facebook was still primarily the domain of college…

read more »

The Evolution Of Ravelry Part 1

This is the story of one user’s experience with Ravelry. We’ll call her “YarnWrangler.” Recently, YarnWrangler logged into Ravelry to create a project page for a KAL she had joined. She was surprised to realize that she hadn’t created a…

read more »

Adding Video to Your Business in 2017

Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing…

read more »

Tap Into Our Influencer Network with Blogger Outreach

In just a few short years, we’ve developed a robust network of blogger & podcasters superstars who are eager to share your products with their fans! Our specialty lies in creating harmonious matchups for our clients by arranging product reviews,…

read more »

Social Media 101 for Retailers

Are you a local yarn store owner? It’s a hard business, but most local yarn store owners are in it because they love yarn, knitting, crocheting and the people who love those things, too. When a customer walks into a…

read more »