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yarn

Trendspotting at the 2017 TNNA Summer Trade Show

The 2017 TNNA Summer Show returned to Columbus, OH this June, giving attendees a glimpse at what the fiber world has in store for the fall and winter season. It may seem strange to be thinking about warm yarns and…

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How to Combat the Summer Slow Down

  Summer is coming in the Northern Hemisphere, luring people outside with its warmth, sunshine and fun activities. Most craft businesses see a drop-off in sales during the warmer months as even dedicated crafters take a break to engage with…

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Craftivism: The Impact Of The Pussy Hat

In our previous blog post, we discussed Craftivism’s resurgence during the Women’s March at the end of January. Crafting has become the face of this movement; just look at the front page of the New York Times and the covers…

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Minimum Advertised Price (MAP) Policies for Manufacturers and Retailers

  If you’re a manufacturer whose products are sold through online retailers as well as brick-and-mortar stores, you may have been advised that you need to enforce a MAP (minimum advertised price) policy with your retailers. If you’re a retailer,…

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Putting Your Products Together for Local Yarn Stores

  Whenever we head over to Ravelry to check out the patterns on the Hot Right Now (HRN) list or see what new yarns have been added to the database, we can almost always guarantee that we’re going to see…

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Crafting Trends for 2017 Part 2: Fiber, Paper and Yarn

Our last post examined the trends we’re seeing in needle-arts crafting, both decorative and practical, as we move into 2017. In this post, we look at trends in the fiber crafts, including paper crafts. Yarn and Fiber Crafts The extreme…

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Don’t Spread Yourself and Your Company Too Thin

As a self-employed craft industry professional, you wear a lot of hats. It can be difficult to figure out which tasks you can contract out and which are essential to your creative vision, but allocating your time and energy efficiently…

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How to Capitalize on the Holiday Rush

When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our…

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Is It Time to Add Spinning And Weaving To Your Yarn Business?

If you went to TNNA this June, or have been stalking Pinterest in the last year or so, you may have noticed an increase in the popularity of spinning and weaving. This trend seems to be just beginning, and we…

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2016 Rhinebeck Recap

  The Stitchcraft Marketing team are active participants in the fiber world, designing, knitting, crocheting, spinning with Spinzilla, weaving and attending local and regional fiber events. Rebecca, our account manager who lives in Connecticut, says Rhinebeck is second only to…

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