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Craftivism: The Impact Of The Pussy Hat

In our previous blog post, we discussed Craftivism’s resurgence during the Women’s March at the end of January. Crafting has become the face of this movement; just look at the front page of the New York Times and the covers…

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Minimum Advertised Price (MAP) Policies for Manufacturers and Retailers

  If you’re a manufacturer whose products are sold through online retailers as well as brick-and-mortar stores, you may have been advised that you need to enforce a MAP (minimum advertised price) policy with your retailers. If you’re a retailer,…

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Putting Your Products Together for Local Yarn Stores

  Whenever we head over to Ravelry to check out the patterns on the Hot Right Now (HRN) list or see what new yarns have been added to the database, we can almost always guarantee that we’re going to see…

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Crafting Trends for 2017 Part 2: Fiber, Paper and Yarn

Our last post examined the trends we’re seeing in needle-arts crafting, both decorative and practical, as we move into 2017. In this post, we look at trends in the fiber crafts, including paper crafts. Yarn and Fiber Crafts The extreme…

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Don’t Spread Yourself and Your Company Too Thin

As a self-employed craft industry professional, you wear a lot of hats. It can be difficult to figure out which tasks you can contract out and which are essential to your creative vision, but allocating your time and energy efficiently…

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How to Capitalize on the Holiday Rush

When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our…

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Is It Time to Add Spinning And Weaving To Your Yarn Business?

If you went to TNNA this June, or have been stalking Pinterest in the last year or so, you may have noticed an increase in the popularity of spinning and weaving. This trend seems to be just beginning, and we…

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2016 Rhinebeck Recap

  The Stitchcraft Marketing team are active participants in the fiber world, designing, knitting, crocheting, spinning with Spinzilla, weaving and attending local and regional fiber events. Rebecca, our account manager who lives in Connecticut, says Rhinebeck is second only to…

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October Ravelry Update: New Releases and the HRN

We took another snapshot of the Ravelry Hot Right Now (HRN) pattern list during the third week of September 2016. It was a particularly interesting week as it was marked by the release of the Brooklyn Tweed Fall 16 Look…

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Getting Retailers to Engage on Social Media

Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to…

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