Hobium: International Launch – Blogging and Social Media
Goal: Increase social following, newsletter list, and brand awareness in the international market. Hobium is a Turkish based company, and used Stitchcraft Marketing to introduce their brand to the international community.
Strategy: Establish a blogging program, consistent posting across social channels, and implementation of the Stitchcraft Marketing blogger outreach program. There was also an overall shift in focus from general crafting to yarn-crafts.
Results: Over a 3 month period, Hobium social media channels saw the following growth.
Facebook growth: 93%
Instagram growth: 249%
Pinterest growth: 1,450%
Newsletter growth: 772%
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