Knitter’s Pride: Find Your Needles Campaign with Staci Perry
The Goal: Gain greater exposure for Knitter’s Pride Needles utilizing YouTube as a platform.
The Strategy: Collaborate with YouTube Knitting sensation Staci Perry to produce a series of videos for her Very Pink Knits Channel in order to capture interest from her audience of nearly 90 thousand subscribers.
The Result: Our “Find Your Needle” 3-part video series walked knitters through all the materials and styles of needles available from Knitter’s Pride. The videos were produced in only a few weeks time and garnered more viewers than any other Knitter’s Pride video (nearly 5000 in the first month). We also saw significant increases to website traffic as well as social media channels during the same period.