“I am very pleased with the garments and photography. Great job! I am very excited about the overall design program and the success to date. Thank you for All your efforts and creativity. I see a rejuvenation of our yarn business and I believe a significant part is the pattern development program.” Dave VanStralen, Louet North America
The Goal: Launch new pattern collections for Spring and Fall every year.
The Strategy: Focus on attracting top caliber designers with an offer to designers that included shared rights, managing all the tech editing, pattern layout and fantastic photography.
The Result: Through our vast network of nearly 200 designers, we were able to bring in a wide variety of designers for both seasons. Our team worked closely with Louet to ensure the vision closely matched what they were seeking while at the same time we managed every aspect of this project. This freed up valuable time for our client to focus on other areas of his business. Louet reported back to us that they felt this pattern program directly impacted his bottom line.