The Result: Matt sent us this email summary of the results from the campaign:
Leanne, As you already know it was a huge success and here are the numbers to prove it. All of these numbers are for the first 2 weeks (Monday May, 4th to Monday May, 18th)
The 2 peak days were the launch days of the give-away and tutorial videos. From then attention went down quite rapidly but the sales kept steady for some more days which is great. Also I think our company is now on the radar of so many more people which is one of those branding-marketing-goals that are so hard to measure – but we can see them.
Product Sales & Company Reputation
125 sales of the product announced from the US and around the world
Sales more than doubled
Local Yarn Store owners asking to sell our products
Company Website Views
1,500 visits on the Giveaway launch day
1,500 visits on the Tutorial launch day
Overall more than 30k page views
Social Media Channels
110 new likes on Facebook
100 new followers on Twitter
Over 1,000 views of our company blog
2,500 new newsletter contacts
17,000+ combined video views of the giveaway and the tutorial (Very Pink’s Youtube channel)
Also I want to say that we are all so so happy about the way our entire collaboration went. Staci is wonderful to work with and so are you!
Let’s go for the next one! Matt
Sign up to get our FREE guide to newsletter success, specifically written for Yarn and Craft companies!