Green Mountain Weekend Pattern E-Book - Stitchcraft Marketing
15144
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Green Mountain Weekend Pattern E-Book

Category
Digital, Graphics + Creative
About This Project

The Goal:
While working under a tight deadline, produce an e-book of knitting patterns for sale on the Green Mountain Spinnery website. Deliver a fresh design that complement’s the client’s well-branded design aesthetic and existing pattern books.

The Strategy:
We developed mood boards, coached the client on the process, and delivered a template that could be used for future pieces. While the Green Mountain Spinnery team was editing the patterns, we went to work on visual style and type selections so we’d be ready to work as soon as the content was finalized. We coordinated with tech editors and photographers to gather all the pieces and produce a book that’s eye catching and easy to follow (very important for how-to content).

The Result:
The e-book was released on-time and on-budget to great reviews.