Louet Pattern Support Program - Stitchcraft Marketing
15140
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Louet Pattern Support Program

Category
Graphics + Creative
About This Project
The Goal: Launch new pattern collections for Spring and Fall every year.
The Strategy: Focus on attracting top caliber designers with an offer to designers that included shared rights, managing all the tech editing, pattern layout, and fantastic photography.
The Result: Through our vast network of nearly 200 designers, we were able to bring in a wide variety of designers for both seasons. Our team worked closely with Louet to ensure the vision closely matched what they were seeking while at the same time we managed every aspect of this project. This freed up valuable time for our client to focus on other areas of his business.  Louet reported back to us that they felt this pattern program directly impacted his bottom line.
We launched the pattern collection with this lookbook: http://issuu.com/louetnorthamerica/docs/louet_fall_2014_final