The Goal: Assist The Bagsmith in freshening up their look with a new Logo
The Strategy: Seek submissions from several designers to open up a new approach to the brand
The Result: Our chosen designer did a fantastic job conveying the image we were seeking. Colorful and lively, this new logo speaks to weaving and yarns with the wavy imagery but is not confining to that alone.
The old logo is the black and white with the suitcase image.