Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let’s start crafting a better business together!

Today, our guest is Adrian Koehler, and we’re jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive coaching powerhouse, Take New Ground. They’ve worked with companies such as Lululemon, Jeni’s Splendid Ice Cream (which we LOVE at Stitchcraft Marketing) and Nike. Adrian has carved a niche in coaching executives and entrepreneurs alike. His goal is always to empower these leaders to bring out the best in themselves, rally their teams, and serve their clients in ways that not only break new ground but also infuse a deep sense of fulfillment in their professional lives.

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[1:52] How did you transition from the medical field to leadership coaching?

[4:25] I laughed out loud when I read your tagline on your website TakeNewGround.com which is “Turn Leadershit into leadership”… How do you know when you see leadershit in a client that needs help? 

[8:20] We have so many people that are “accidental” business owners and they find they lack the business skills they need, including leadership. When they realize they’re in that situation, what would your advice to them be?

[11:02] A lot of people say that emotions have no place in business leadership. What’s your take on this?

[16:59]  How can a person incorporate emotional intelligence into leadership style?

[22:07] You also had a provocative statement on your site, “Most coaching is bullshit” and In our research of craft retailers, we learned that coaching was the number one tool that retailers said was most helpful in improving their businesses so  I’m really curious to hear your take on that.

[25:11] What does “leading fearlessly” mean to you?

[27:30] Leading fearlessly often comes with its fair share of risks. How do you evaluate which risks are worth taking and which are best avoided?

[29:33] Company culture is another issue a lot of our clients struggle with. In fact, in our recent research of retailers, among the ones that were really confident in their business, the one area they fell short was culture and not surprising, they had a lot of turnover. What sort of advice do you have for this? 

[35:17] You have a free e-book for our listeners, “The Change Imperative”, what does that teach and how do they get it?

[ 37:22] Before we let you go, can you tell us about what other services your company offers and how listeners get in touch if they want to take advantage?

Additional Resources

Connect with Adrian: TakeNewGround.com | YouTube | InstagramNaked Leadership Podcast

Harrison Assessments

The Courage to Be Disliked by Ichiro Kishimi, Fumitake Koga, et al.

Leadership and Self-Deception by –The Arbinger Institute


Stitchcraft Marketing’s Craft Retailer Research