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About This Project Goal: Develop evergreen content that will: continually drive traffic to website, establish client as a subject matter expert providing useful resources to crafters, and provide opportunities for lead generation.   The Strategy: The Embroiderers’ Guild of America (EGA) was formed for the express purpose of...

24 April, 2020 /

The Goal: Develop an editorial calendar each month to coordinate all social media campaigns and tie them to larger strategic planning efforts. Create engaging content and schedule content across social media platforms to create seamless marketing campaigns. The Strategy:  We developed organizational processes to support the client’s stated...

11 September, 2019 /