January 11, 2017
Goal: Increase social following, newsletter list, and brand awareness in the international market. Hobium is a Turkish based company and used Stitchcraft Marketing to introduce their brand to the international community.
Strategy: Establish a blogging program, consistent posting across social channels, and implementation of the Stitchcraft Marketing blogger outreach program. There was also an overall shift in focus from general crafting to yarn-crafts.
Results: Over a 3 month period, Hobium social media channels saw the following growth.