Hobium International Launch – Blogging and Social Media

Growth Stats for Hobium
Branding Strategy, Social Media
About This Project

Goal: Increase social following, newsletter list, and brand awareness in the international market. Hobium is a Turkish based company and used Stitchcraft Marketing to introduce their brand to the international community.

Strategy: Establish a blogging program, consistent posting across social channels, and implementation of the Stitchcraft Marketing blogger outreach program. There was also an overall shift in focus from general crafting to yarn-crafts.

Results: Over a 3 month period, Hobium social media channels saw the following growth.

  • Facebook growth: 93%
  • Instagram growth: 249%
  • Pinterest growth: 1,450%
  • Newsletter growth: 772%