Mountain Meadow Wool Videos

Branding Strategy, Digital
About This Project

The Goal:
Create a series of videos to help tell the story of Mountain Meadow Wool. We wanted to engage customers and help them feel a personal connection with the company and the individual ranchers where the wool originated from.

The Results:
We created one feature “storytelling” video, and three shorter “Where Our Wool Comes From” videos which profiled the ranches that Mountain Meadow Wool works with. We also created QR codes for the ranch videos which went on the yarn labels so that shoppers could immediately click on the skein of yarn to watch the video to see exactly where their yarn came from!