Stitchcraft Marketing - MARKETING MAGIC FOR SAVVY CRAFT BUSINESSES

A Strategic Partner For Craft Businesses

Stitchcraft Marketing sits at the intersection of craft expertise and modern marketing strategy. We help craft brands clarify their positioning, reach the right audience, and build marketing systems that support long-term growth.

OUR ROOTS

From a Simple Insight to a Trusted Marketing Partner for Craft Businesses

Stitchcraft Marketing began in 2009, when founder Leanne Pressly recognized that craft businesses needed more than advertising — they needed thoughtful, strategic marketing support. What started as a focused service for knitting companies quickly grew into a broader agency serving craft businesses across industries.

A NEW CHAPTER

In 2026, Stitchcraft entered a new phase under the leadership of Lisa Shroyer.

With over 20 years of experience across craft, media, and growth strategy, Lisa brings a deep understanding of both the industry and the systems that drive business success. Today, Stitchcraft continues to evolve — helping craft businesses grow with more clarity, structure, and intention.

WHAT MAKES US DIFFERENT

We're Crafters, Too

We understand the craft industry from the inside — the audience, the products, and the culture. We combine that knowledge with modern marketing strategy to build systems that actually work. No generic playbooks. No disconnected tactics. Just thoughtful, strategic marketing designed for your business.