In 2009, Leanne Pressly was working at Interweave Press consulting clients on print advertising when she realized they needed so much more. She launched The Wool Wide Web as a marketing agency with services specific to knitting companies and grew the company to 30+ retainer clients in just 3 years. The newly rebranded Stitchcraft Marketing emerged in 2013 to encompass all our other crafting passions and provide social media marketing help for craft businesses in the soft craft industries, including knitting, crochet, yarn, quilting, fabric, embroidery, needlework, and creative sectors.



Founder and CEO of Stitchcraft Marketing, Leanne Pressly has over 25 years of marketing experience. An expert in content and marketing strategy, sales, and branding, she has worked with over 300 clients in the crafting space, hosts a popular podcast, Business of Craft, and works with the Small Business Development Center in Colorado as a consultant. She is a frequent presenter with a wide ranging repertoire of webinar topics on marketing and has partnered with Craft Industry Alliance, The National Needlearts Association, Association for Creative Industries, Embroidery Guild of America, and others. She's also multicraftual--an experienced knitter, sewist, spinner and mixed media artist—so she behaves and thinks like your customer.

Leanne Pressly


Rebecca obtained her M.S. in chemistry fully planning to become an Environmental Chemist before a passion for crafts lead her into the craft arena. She’s got the best of both brains: creative and open-minded thinking combined with attention to detail, schedules, and deadlines make her a well-balanced social media manager. She loves to test and sample knit, cross-stitch, and recently discovered EPP. She’s a science geek, bookworm, dog mom and family gal. She blogs at Nutmegknitter.com.

Rebecca Huben

Account Manager, Facebook Specialist #SENSIBLESHOES

Stitchcraft Marketing is a member of the Craft Industry Alliance


Laura is obsessed with knitting and spinning and is curious about all arts and crafts. She has a B.S. in Business Administration from Washington University in St. Louis and an M.B.A. from the University of Southern California, with a focus on information management. She started in the industry as a technical editor and started working with Stitchcraft as a freelancer in 2016. Her weekly podcast & blog about her crafty pursuits are found at thecornerofknitandtea.com.

Laura Cameron

Director of Operations, Account Manager #LISTMAKER

Flossie is a freelance writer, copy and content editor, and social media manager living in New York City. With more than a decade in social media, and more than two years on the Stitchcraft Marketing team as an account manager, she has honed her skills as a writer to shrewdly and effectively identify and communicate brand voice.

Flossie Arend

Account Manager, #WORDNERD

Anneliese Johnson lives in Nebraska with her husband Wes, two small kiddos, and two medium sized cats. She has a B.S. in Textile and Apparel Design from the University of Nebraska and over a decade of experience with the quilting industry as a quilt pattern designer. And before that she worked in a quilt shop. Basically she’ll do anything to pet fabric.

Anneliese Johnson

Account Manager, #INDOORSY



Paul is a native Coloradan, and has been building websites professionally for 14 years. He is well-versed in all aspects of web development from Shopify setup to fully custom web applications.

Paul Brough

Web Developer

Rebecca is a web designer and WordPress consultant for handmade business owners. She has experience with a variety of web design platforms, focusing on WordPress since 2013. Since 2016 she has been dedicated to helping handmade sellers elevate and take control of their businesses with their own website.

Rebecca Inkrote

Web Developer

Kristin is a writer, fiber artist, and curator. She is an award-winning marketing communications professional with exceptional ideation skills. Read more of her work at KristinBeck.com.

Kristin Beck

Writer, Author, Blogger

Based in Southern California, Amberleigh lives with her graphic-designer husband and sweet husky, Kenobi. A former art educator, she is now a social media manager for several small creative businesses while building her brand as a surface pattern designer.

Amberleigh Adoff

Account Support

Diversity Policy:

Stitchcraft Marketing is committed to creating a safe space for all individuals regardless of age, ability, gender identity, national origin, race/color, religion, sexual orientation or size. We embrace diversity and inclusion because we know they lead to a more vibrant, dynamic industry of creative professionals and makers. We know that when we include diverse viewpoints everyone will be inspired and empowered. We will continually strive to represent these values in the work we do for our clients because we know that only by working together we can all succeed.

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