In 2009, Leanne Pressly was working at Interweave Press consulting clients on print advertising when she realized they needed so much more. She launched The Wool Wide Web with services specific to knitting companies and grew the company to 30+ retainer clients in just 3 years. The newly rebranded Stitchcraft Marketing emerged in 2013 to encompass all our other crafting passions and provide the same results for companies in the yarn, fabric, beading, paper, and crafting sectors.
Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and as a multi-craftual crafter sews garments and quilts, so she behaves like, and certainly thinks like, your customers.
Rebecca obtained her M.S. in chemistry fully planning to become an Environmental Chemist before a passion for crafts lead her into the craft arena. She’s got the best of both brains: creative and open-minded thinking combined with attention to detail, schedules, and deadlines make her a well-balanced account manager. She loves to test and sample knit, cross-stitch, and recently discovered EPP. She’s a science geek, bookworm, dog mom and family gal. She blogs at Nutmegknitter.com.
Laura is obsessed with knitting and spinning and is curious about all arts and crafts. She has a B.S. in Business Administration from Washington University in St. Louis and an M.B.A. from the University of Southern California, with a focus on information management. She started in the industry as a technical editor and started working with Stitchcraft as a freelancer in 2016. Her weekly podcast & blog about her crafty pursuits are found at thecornerofknitandtea.com.
Flossie is a freelance writer, copy and content editor, and social media manager living in New York City. With more than a decade in social media, and more than two years on the Stitchcraft Marketing team as an account manager, she has honed her skills as a writer to shrewdly and effectively identify and communicate brand voice.
Paul is a native Coloradan, and has been building websites professionally for 14 years. He is well-versed in all aspects of web development from Shopify setup to fully custom web applications.
Sandi has been a professional knitter and crocheter for more than 20 years, and has dabbled in everything from quilting to needlepoint to decoupage. Now she works as a freelance designer, tech editor, teacher and writer. Originally from Northern California, she now lives in Charlotte, North Carolina.
Rebecca is a web designer and WordPress consultant for handmade business owners. She has experience with a variety of web design platforms, but has been focused on WordPress since 2013. Since 2016 Rebecca has been dedicated to helping handmade sellers elevate and take control of their businesses with their own website
February 2019 Please note we have added a new diversity policy to our website which is this:
Stitchcraft Marketing is committed to creating a safe space for all individuals regardless of age, ability, gender identity, national origin, race/color, religion, sexual orientation or size. We embrace diversity and inclusion because we know they lead to a more vibrant, dynamic industry of creative professionals and makers. We know that when we include diverse viewpoints everyone will be inspired and empowered. We will continually strive to represent these values in the work we do for our clients because we know that only by working together we can all succeed.