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OUR STORY

In 2009, Leanne Pressly was an ad sales manager at Interweave Press consulting clients on print advertising when she realized they needed so much more. She launched The Wool Wide Web as a marketing agency with services specific to knitting companies and grew the company to 30+ retainer clients in just 3 years.

The newly rebranded Stitchcraft Marketing emerged in 2013 to expand into the fabric sector and provide social media marketing help for more craft businesses in the soft craft industries. Recently, our service offerings expanded once more to include SEO and website audits, data analytics, mastermind groups, programmatic advertising and services for all crafts including knitting, crochet, yarn, quilting, fabric, embroidery, needlework, paper crafts, jewelry-making, ceramic and paint companies in both the wholesale and retail space.

OUR TEAM

Leanne Pressly 2024

Founder and CEO of Stitchcraft Marketing, Leanne Pressly has over 25 years of marketing experience. An expert in content and marketing strategy, sales, and branding, she has worked with over 300 clients in the crafting space, hosts a popular podcast, Business of Craft, and works with the Small Business Development Center in Colorado as a consultant. She is a frequent presenter with a wide ranging repertoire of webinar topics on marketing and has partnered with Craft Industry Alliance, The National Needlearts Association, Association for Creative Industries, Embroidery Guild of America, and others. She's also multicraftual--an experienced knitter, sewist, spinner and mixed media artist—so she behaves and thinks like your customer.

Leanne Pressly

CEO, Founder, #BOSSLADY
Rebecca Huben 2024

Rebecca obtained her M.S. in chemistry fully planning to become an Environmental Chemist before a passion for crafts lead her into the craft arena. She’s got the best of both brains: creative and open-minded thinking combined with attention to detail, schedules, and deadlines make her a well-balanced social media manager. She loves to test and sample knit, cross-stitch, and recently discovered EPP. She’s a science geek, bookworm, dog mom and family gal. She blogs at Nutmegknitter.com.

Rebecca Huben

Account Manager, #SENSIBLESHOES
Flossie Arend 2024

Flossie is a freelance writer, copy and content editor, and social media manager living in New York City. With more than a decade in social media, and more than two years on the Stitchcraft Marketing team as an account manager, she has honed her skills as a writer to shrewdly and effectively identify and communicate brand voice.

Flossie Arend

Account Manager, #WORDNERD
Anneliese2022

Anneliese Johnson lives in Nebraska with her husband Wes, two small kiddos, and two medium sized cats. She has a B.S. in Textile and Apparel Design from the University of Nebraska and over a decade of experience with the quilting industry as a quilt pattern designer. And before that she worked in a quilt shop. Basically she’ll do anything to pet fabric.

Anneliese Johnson

Account Manager, #INDOORSY
Michelle 2023

Michelle is an artist turned craft business owner residing in the heart of Colorado. Through years of entrepreneurship, she discovered her favorite part was helping other business owners thrive. When not working on money, data, and project design flow, Michelle is getting out into nature with her dog, Maxx.

Michelle Walker

Financial Strategist, Operations, #NERDFORNUMBERS
Meagan 2023

Meagan is a lifelong writer with a PhD in English. She finished her first cross stitch at age 8 and since then has embroidered, crocheted, sewed, and knitted all kinds of handmade goods. Meagan also hikes, reads, travels, and is generally fascinated by the role that crafts play in our lives. She writes about crafts in society at craftculturestyle.com.

Meagan Rodgers

Account Manager, #WANDERER
Ren Gumban

Renelyn lives in the Philippines and is a mother to Uno. She holds a B.S. in Business Administration and has over a decade of experience working with various clients. Renelyn loves plants and enjoys doing DIY projects at home. She dreams of traveling the world, experiencing different cultures, and meeting new people along the way.

Renelyn Gumban

Executive Assistant, #RockstarEA

Stitchcraft Marketing is a member of the Craft Industry Alliance

CONTRIBUTORS

PaulB

Paul is a native Coloradan, and has been building websites professionally for 14 years. He is well-versed in all aspects of web development from Shopify setup to fully custom web applications.

Paul Brough

Web Developer
Nellie Wu 2024

Nellie is a career marketer and lifelong maker. She started her career in digital marketing working with clients such as AT&T, Delta Airlines, and BMW. She also worked in-house at the MoMA. Her career detoured into the food industry where she distributed seafood to NYC’s best restaurants and taught oyster shucking and tasting classes. She has deep experience in all verticals of the fabric, quilting, and sewing industries from retail to wholesale. She loves to quilt, sew, and knit. When she’s not working with her hands, you can find her in a bookstore or bakery.

Nellie Wu

Account Support Contractor
RebeccaInkrote

Rebecca is a web designer and WordPress consultant for handmade business owners. She has experience with a variety of web design platforms, focusing on WordPress since 2013. Since 2016 she has been dedicated to helping handmade sellers elevate and take control of their businesses with their own website.

Rebecca Inkrote

Web Developer
Amberleigh

Based in Southern California, Amberleigh lives with her graphic-designer husband and sweet husky, Kenobi. A former art educator, she is now a social media manager for several small creative businesses while building her brand as a surface pattern designer.

Amberleigh Adoff

Account Support
Jess Sorden 24

Jessica resides in Salida, Colorado and has been immersed in the ECommerce and web management world for 8 years. She creates websites in WordPress & Shopify, and loves needing it up with organic SEO and website strategy. Learn more about Jess at envisionwebdesigners.com

Jess Sorden

Web Developer

Diversity Policy:

Stitchcraft Marketing is committed to creating a safe space for all individuals regardless of age, ability, gender identity, national origin, race/color, religion, sexual orientation or size. We embrace diversity and inclusion because we know they lead to a more vibrant, dynamic industry of creative professionals and makers. We know that when we include diverse viewpoints everyone will be inspired and empowered. We will continually strive to represent these values in the work we do for our clients because we know that only by working together we can all succeed.

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