In 2009, Leanne Pressly was working at Interweave Press consulting clients on print advertising when she realized they needed so much more. She launched The Wool Wide Web with services specific to knitting companies and grew the company to 30+ retainer clients in just 3 years. The newly rebranded Stitchcraft Marketing emerged in 2013 to encompass all our other crafting passions and provide the same results for companies in the yarn, fabric, beading, paper, and crafting sectors.



Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and as a multi-craftual crafter sews garments and quilts, so she behaves like, and certainly thinks like, your customers.

Leanne Pressly

CEO, Principal Owner #BOSSLADY

Stefanie has become so integral to some of our clients, they list her as the marketing manager on their websites! She holds a B.A. from the University of Missouri – Kansas City and refined her skills into an organizational and task-mastering machine. She picked up a pair of knitting needles in 2003 spent four years hand-dyeing yarn for Lorna’s Laces. Naturally, she has cats, she’s also a drummer and been blogging about her craft exploits for several years on Handmade by Stefanie.

Stefanie Goodwin-Ritter

Accounts Director #PICKYPANTS

Stitchcraft Marketing is a member of the Craft Industry Alliance

Stitchcraft Marketing is an AFCI Platinum Partner.

Rebecca Huben

Rebecca obtained her M.S. in chemistry fully planning to become an Environmental Chemist before a passion for crafts lead her into the craft arena. She’s got the best of both brains: creative and open-minded thinking combined with attention to detail, schedules, and deadlines make her a well-balanced account manager. She loves to test and sample knit, cross-stitch, and recently discovered EPP. She’s a science geek, bookworm, dog mom and family gal. She blogs at Nutmegknitter.com.

Rebecca Huben

Account Manager #SENSIBLESHOES

Laura is obsessed with knitting and spinning and is curious about all arts and crafts. She has a B.S. in Business Administration from Washington University in St. Louis and an M.B.A. from the University of Southern California, with a focus on information management. She started in the industry as a technical editor and started working with Stitchcraft as a freelancer in 2016. Her weekly podcast & blog about her crafty pursuits are found at thecornerofknitandtea.com.

Laura Cameron

Account Manager #LISTMAKER

February 2019 Please note we have added a new diversity policy to our website which is this:

Stitchcraft Marketing is committed to creating a safe space for all individuals regardless of age, ability, gender identity, national origin, race/color, religion, sexual orientation or size. We embrace diversity and inclusion because we know they lead to a more vibrant, dynamic industry of creative professionals and makers. We know that when we include diverse viewpoints everyone will be inspired and empowered. We will continually strive to represent these values in the work we do for our clients because we know that only by working together we can all succeed.

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