Amplify Your Reach: Pinterest Story and Video Pins
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks...
05 August, 2020
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Find Your WHY… Anytime!
What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make...
31 July, 2020
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Instagram Stories that Convert to Sales
As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in...
22 July, 2020
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Measuring ROI: How do you know if your social media is working?
Measuring ROI: Return on Investment is often used to describe the bottom line profit after expenses are deducted from revenue. For example, if you...
08 July, 2020
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2020 Updates to Instagram, Facebook and Pinterest
2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us...
24 June, 2020
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Generosity Marketing: Build Your Brand & Sell More
In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and...
10 June, 2020
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Building Customer Relationships: The Marketing Hourglass
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there...
20 May, 2020
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Open for Business: Recovering from a Public Health Shutdown
by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back...
13 May, 2020
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Taking your Event Virtual
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the...
07 May, 2020
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How To Improve Your Product Photography
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your...
29 April, 2020
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Creative Community Building During the COVID-19 Pandemic
As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow...
22 April, 2020
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Social Media and Buyer Behavior
Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer...
14 April, 2020
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