Navigating Mobile Transactions & QR Codes
Collecting Payments in the Wild Selling your goods at local markets, craft shows, or trade shows is a great way to expand your brand...
Collecting Payments in the Wild Selling your goods at local markets, craft shows, or trade shows is a great way to expand your brand...
A new year is well underway—it’s time again to look at the crafting community and see what everyone is making! A good thing...
Many of our clients want to diversify their revenue streams to create more stable sources of income. They are also curious to learn...
Figuring out all the expenses to a trade show can make your head spin. You’ve got booth costs, travel costs, food, promotions, extras…when...
The fiber and fabric industry has a lot of participants and, in order to succeed, you need to differentiate in order to thrive....
As a crafty entrepreneur you’re busy wearing all the hats in your business - idea creation, product development, packing and shipping, running a...
2022 has been a wild year with lots of ups and downs. Crafty businesses returned to in-person events, trade shows reunited after a...
As a crafty brand or business, having a great logo is a crucial part of your marketing efforts. It is the first look...
It might feel like hyperbole to declare that colors are disappearing from the world. Crafters in particular eschew this supposition; we indulge in...
This article originally appeared in a 2019 issue of Creative Retailer. We have updated it for you today! There is no denying that starting...
It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing...
Social media isn’t the playground it once was. It used to be fun, but now it seems like all the swings are broken...
Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know...
What is accessibility and why should you be thinking about it? Accessibility is about ensuring your website and content is usable to as...
As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying...
Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and...
In a world increasingly awash with large volumes of data, it’s hard to know how best to collect that information, particularly in a...
We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years....
The Stitchcraft team just returned from the inaugural h+h americas show last week in Chicago, and they kept their eyes peeled for the...
Social Media Updates June 2022 In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we...
Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to...
Customers have learned to value their data privacy, and are increasingly opting out of sharing their information. Even if you don’t realize it,...
Attending a trade show is one of the most effective ways to reach your audience as a craft business. Trade shows gather all...
The events of the past few years have changed consumer behavior, potentially forever. This means it has become increasingly difficult for businesses to...
Gone are the days of searching the yellow pages in the phonebook for places to shop. Enter mobile devices and search engine queries...
We’re approaching the second quarter of the new year, which is a great time to look ahead at a new crop of crafting...
The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed...
In marketing, one size doesn’t fit all. In fact, if you’re preparing a general message designed to appeal to everyone, you’re likely not...
Back in 1979, The Buggles sang about how Video Killed the Radio Star. Now, in 2022, it seems video inspired the radio star. Witness...
Negative reviews are a fact of life; there’s always going to be a customer who isn’t 100% satisfied with their experience and wants...
It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in...
Expanding Your Impact with Content Atomization Your social media strategy should include creating content to showcase your business and increase awareness around your product...
Social media platforms constantly evolve, and it can be challenging and frustrating to stay on top of the ever-changing algorithms. At one point,...
To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their...
Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website...
Elements of a social media post Every great social media post has three basic elements: Media Description A Link or CTA Let’s dig into each...