Where do trends come from?
Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do...
18 November, 2020
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- All
- blogger outreach
- Diversity
- Makers
- marketing
- pattern support
- social media
- Trends
- website
- yarn
New Tools and Resources for Crafty Businesses
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their...
04 November, 2020
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Building Your Home Studio: The Best Tools for Photo & Video
The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive...
21 October, 2020
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Building your Instagram Audience
These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox...
07 October, 2020
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How to Find the “Sweet Spot” Product for Your Customer
With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One...
18 September, 2020
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Our gift to you – PDF Guides to Facebook, Instagram and Pinterest
FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook,...
09 September, 2020
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Customer Avatars and Attitudinal Segmentation
Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how...
02 September, 2020
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Investing in your Business Amid Recession
There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan...
19 August, 2020
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Amplify Your Reach: Pinterest Story and Video Pins
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks...
05 August, 2020
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Find Your WHY… Anytime!
What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make...
31 July, 2020
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Instagram Stories that Convert to Sales
As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in...
22 July, 2020
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Measuring ROI: How do you know if your social media is working?
Measuring ROI: Return on Investment is often used to describe the bottom line profit after expenses are deducted from revenue. For example, if you...
08 July, 2020
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