Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to...
Customers have learned to value their data privacy, and are increasingly opting out of sharing their information. Even if you don’t realize it,...
Attending a trade show is one of the most effective ways to reach your audience as a craft business. Trade shows gather all...
The events of the past few years have changed consumer behavior, potentially forever. This means it has become increasingly difficult for businesses to...
Gone are the days of searching the yellow pages in the phonebook for places to shop. Enter mobile devices and search engine queries...
We’re approaching the second quarter of the new year, which is a great time to look ahead at a new crop of crafting...
The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed...
In marketing, one size doesn’t fit all. In fact, if you’re preparing a general message designed to appeal to everyone, you’re likely not...
Back in 1979, The Buggles sang about how Video Killed the Radio Star. Now, in 2022, it seems video inspired the radio star. Witness...
Bad reviews are a fact of life; there’s always going to be a customer who isn’t 100% satisfied with their experience and wants...
It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in...
Expanding Your Impact with Content Atomization Creating content to showcase your business and increase awareness around your product offerings can be time-consuming and stressful....
Social media platforms constantly evolve, and it can be challenging and frustrating to stay on top of the ever-changing algorithms. At one point,...
To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their...
Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website...
The 3 Elements Every great social media post has three basic elements: Media Description A Link or CTA Let’s dig into each of these! Media: Your...
In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook,...
A solid mailing list and a great newsletter are two of the best and most important tools in your arsenal. Your email list...
If the pandemic taught us anything, it’s that developing a space for customers and community to meet online is of the utmost importance....
Blogging has long been one of the best and easiest ways to connect with others online. Going back to the 80s and 90s,...
A trend we’ve seen take hold over the course of the pandemic is craft blending. Specifically, we’ve witnessed embroidery elements spilling over into...
Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating...
Are you so busy running your crafty business that social media falls by the wayside? We know you’re one person (or a few...
Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at...
Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want...
Embedding images with alt tags is an important part of an accessible, search-optimized website and social media presence. In the context of a...
You’ve likely seen the term “User Generated Content” floating around the internet. You may have even started exploring how to tie some of...
Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive...
Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited...
If you’ve just started exploring opening an online business or setting up your brick & mortar business with an online store, chances are...
Each year Stitchcraft scours the marketplace to seek out the hottest craft trends climbing the horizon. To no one’s surprise, this year proved...
Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you...
In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook...
Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year...