News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there...
by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back...
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the...
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your...
As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow...
Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer...
It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business...
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic...
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the...
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of...
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising...
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and...