2020 Updates to Instagram, Facebook and Pinterest
2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us...
24 June, 2020
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Generosity Marketing: Build Your Brand & Sell More
In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and...
10 June, 2020
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Building Customer Relationships: The Marketing Hourglass
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there...
20 May, 2020
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Open for Business: Recovering from a Public Health Shutdown
by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back...
13 May, 2020
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Taking your Event Virtual
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the...
07 May, 2020
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How To Improve Your Product Photography
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your...
29 April, 2020
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Creative Community Building During the COVID-19 Pandemic
As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow...
22 April, 2020
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Social Media and Buyer Behavior
Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer...
14 April, 2020
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Facebook & Instagram Live: Your Customer Connection
It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business...
01 April, 2020
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7 Steps to Recession Proof Your Craft Business
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic...
25 March, 2020
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Taking Care of Your Craft Business During the Coronavirus Outbreak
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the...
15 March, 2020
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How to Write a Social Media Policy For Your Business
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of...
04 March, 2020
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