Winter Is Coming: Use Your Summer Downtime to Prepare for Crafting Season

Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at...

02 June, 2021 / 0 Comments

New Ideas to Bring Customers Back into the Store

Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want...

19 May, 2021 / 0 Comments

Optimizing Your Images with Alt Tags

Embedding images with alt tags is an important part of an accessible, search-optimized website and social media presence. In the context of a...

05 May, 2021 / 0 Comments

Utilizing User Generated Content

You’ve likely seen the term “User Generated Content” floating around the internet. You may have even started exploring how to tie some of...

21 April, 2021 / 0 Comments

Taking Your E-Commerce to the Next Level

Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive...

14 April, 2021 / 0 Comments

Navigating TikTok and Instagram Reels

Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge...

07 April, 2021 / 0 Comments

Improving Your SEO in 5 Simple Steps

The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited...

24 March, 2021 / 1 Comment

Shopify for Beginners: Build Your Online Business

If you’ve just started exploring opening an online business or setting up your brick & mortar business with an online store, chances are...

03 March, 2021 / 0 Comments

2021 Craft Trends

Each year Stitchcraft scours the marketplace to seek out the hottest craft trends climbing the horizon. To no one’s surprise, this year proved...

15 February, 2021 / 0 Comments

Improving your Ranking on Google

Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you...

03 February, 2021 / 0 Comments

Getting Ready for 2021: Updates to Instagram, Facebook and Pinterest

In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook...

18 January, 2021 / 0 Comments

Replenish, Restore and Refresh

Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings...

06 January, 2021 / 0 Comments

Our Best Content to Grow your Craft Business in 2021

In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year...

16 December, 2020 / 0 Comments

2020: The Year that Was

Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and...

02 December, 2020 / 0 Comments

Where do trends come from?

Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do...

18 November, 2020 / 0 Comments

New Tools and Resources for Crafty Businesses

Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their...

04 November, 2020 / 0 Comments

Building Your Home Studio: The Best Tools for Photo & Video

The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive...

21 October, 2020 / 0 Comments

Building your Instagram Audience

These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox...

07 October, 2020 / 0 Comments

How to Find the “Sweet Spot” Product for Your Customer

With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One...

18 September, 2020 / 0 Comments

Our gift to you – PDF Guides to Facebook, Instagram and Pinterest

FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook,...

09 September, 2020 / 0 Comments

Customer Avatars and Attitudinal Segmentation

Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how...

02 September, 2020 / 0 Comments

Investing in your Business Amid Recession

There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan...

19 August, 2020 / 0 Comments

Amplify Your Reach: Pinterest Story and Video Pins

As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks...

05 August, 2020 / 0 Comments

Find Your WHY… Anytime!

What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make...

31 July, 2020 / 0 Comments

Instagram Stories that Convert to Sales

As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in...

22 July, 2020 / 0 Comments

Measuring ROI: How do you know if your social media is working?

Measuring ROI: Return on Investment is often used to describe the bottom line profit after expenses are deducted from revenue. For example, if you...

08 July, 2020 / 0 Comments

2020 Updates to Instagram, Facebook and Pinterest

2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us...

24 June, 2020 / 0 Comments

Generosity Marketing: Build Your Brand & Sell More

In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and...

10 June, 2020 / 0 Comments

Building Customer Relationships: The Marketing Hourglass

News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there...

20 May, 2020 / 0 Comments

Open for Business: Recovering from a Public Health Shutdown

by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back...

13 May, 2020 / 0 Comments

Taking your Event Virtual

Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the...

07 May, 2020 / 0 Comments

How To Improve Your Product Photography

Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your...

29 April, 2020 / 0 Comments

Creative Community Building During the COVID-19 Pandemic

As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow...

22 April, 2020 / 0 Comments

Social Media and Buyer Behavior

Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer...

14 April, 2020 / 0 Comments

Facebook & Instagram Live: Your Customer Connection

It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business...

01 April, 2020 / 0 Comments

7 Steps to Recession Proof Your Craft Business

by Sandi Rosner for Stitchcraft Marketing   What goes up must come down. The United States is in the 129th month of the longest period of economic...

25 March, 2020 / 0 Comments