In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook,...
A solid mailing list and a great newsletter are two of the best and most important tools in your arsenal. Your email list...
If the pandemic taught us anything, it’s that developing a space for customers and community to meet online is of the utmost importance....
Blogging has long been one of the best and easiest ways to connect with others online. Going back to the 80s and 90s,...
A trend we’ve seen take hold over the course of the pandemic is craft blending. Specifically, we’ve witnessed embroidery elements spilling over into...
Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating...
Are you so busy running your crafty business that social media falls by the wayside? We know you’re one person (or a few...
Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at...
Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want...
Embedding images with alt tags is an important part of an accessible, search-optimized website and social media presence. In the context of a...
You’ve likely seen the term “User Generated Content” floating around the internet. You may have even started exploring how to tie some of...
Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive...
Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited...
If you’ve just started exploring opening an online business or setting up your brick & mortar business with an online store, chances are...
Each year Stitchcraft scours the marketplace to seek out the hottest craft trends climbing the horizon. To no one’s surprise, this year proved...
Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you...
In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook...
Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year...
Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and...
Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do...
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their...
The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive...
These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox...
With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One...
FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook,...
Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how...
There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan...
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks...
What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make...
As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in...
Measuring ROI: Return on Investment is often used to describe the bottom line profit after expenses are deducted from revenue. For example, if you...
2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us...
In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and...
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there...