7 Steps for Freshening Up Your Website in 7 Days
Your website is often the first way a customer is introduced to your business and first impressions are everything. If you have a...
18 September, 2019
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How to Craft a Better Business: Felicia Lo, Sweet Georgia
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry...
11 September, 2019
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Revisiting Voice Search
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in...
04 September, 2019
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Considerations in Changing your Business Name
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business...
14 August, 2019
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Navigating the Changing Landscape of Influencer Marketing
If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for...
06 August, 2019
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How to Craft a Better Business: Heather Zoppetti Stitch Sprouts
Today we’re kicking off a new series, How to Craft a Better Business. From time to time we’ll interview a maker in the...
17 July, 2019
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TNNA Summer Show 2019 Recap
This past weekend we attended the TNNA Summer Show in Cleveland, Ohio and were delighted to see old friends, meet new ones, and...
02 July, 2019
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Rewarding Your Best Customers: The Ins and Outs of Customer Loyalty Programs
Customer loyalty programs have rapidly become a foundational strategy for maintaining a loyal customer base. Creating a rewards program not only encourages your...
20 June, 2019
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2019 Trends in Social Media and Marketing
In February we highlighted our favorite 2019 Craft Trends spotted at Creativation, and more recently we’ve reported on 2019’s Hottest Sewing Trends. Once...
05 June, 2019
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2019’s Hottest Sewing Trends
While many of your customers may knit or crochet seasonally, most sewists enjoy making projects year-round. As we’ve mentioned in our previous article...
15 May, 2019
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How to prepare for the seasonal slow down in Fiber Crafts
To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather....
01 May, 2019
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How to Prepare for a Communications Crisis in Your Business
Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and...
18 April, 2019
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