Social Media Efficiencies

In our increasingly connected world, we know that having a social media presence for our businesses can’t be ignored. However, with only so...

13 September, 2023 / 0 Comments

YouTube Shorts: 5 Quick Ideas for Short Form Videos

YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In...

16 August, 2023 / 0 Comments

Selling Online: Facebook and Integrated Live Selling using Comment Sold

As online commerce continues to evolve, retailers are pressed to ensure they’re making optimal use of their advertising and marketing dollars. Busy shop...

02 August, 2023 / 0 Comments

Recent Facebook Changes and Impact for Shop Owners

Facebook: Do you 😍 or 😡 it? As a craft business, you may love Facebook because many of your current (and future) customers spend...

19 July, 2023 / 0 Comments

2023 Craft Retailer Research Results Part 2

Welcome to the second post where we share information from the 2023 Craft Retailer Research Study. (Our first post on the study is...

12 July, 2023 / 0 Comments

2023 Craft Retailer Research Results Part 1

What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers....

05 July, 2023 / 1 Comment

Best Practices in Quilt Retailing

ByAnnie.com, creator of bag-making products that are easy to use, made of exceptional quality, and bring vibrant color options to the creative process,...

19 June, 2023 / 1 Comment

Facebook Professional Mode: Pros + Cons

Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a...

06 June, 2023 / 3 Comments

Are You Prepared for Google Analytics 4?

Google Analytics 4 Replaces Universal Analytics Soon! Overview of GA4 Do you use Google Analytics to track your customer activity? If so, are you using Google’s...

17 May, 2023 / 0 Comments

How to Work with Influencers as a Shop Owner

The last few years have been full of economic turbulence and the pandemic’s influence continues to affect revenue streams and opportunities. Without the...

05 May, 2023 / 0 Comments

Artificial Intelligence

You’ve probably seen it all over the news, read about it on social media, or even talked about it with your friends; artificial...

20 April, 2023 / 0 Comments

Good Math, Smart Business

Let’s be real. Running a craft business is tough. Between day-to-day operations like sales and employee management, keeping up on your inventory, engaging...

17 April, 2023 / 0 Comments

Navigating Mobile Transactions & QR Codes

Collecting Payments in the Wild Selling your goods at local markets, craft shows, or trade shows is a great way to expand your brand...

22 March, 2023 / 0 Comments

7 Hot Crafting Trends in 2023

A new year is well underway—it’s time again to look at the crafting community and see what everyone is making! A good thing...

08 March, 2023 / 0 Comments

Why Start a Twitch Channel?

Many of our clients want to diversify their revenue streams to create more stable sources of income. They are also curious to learn...

15 February, 2023 / 0 Comments

9 Top Budgeting Tips for Attending Trade Shows

Figuring out all the expenses to a trade show can make your head spin. You’ve got booth costs, travel costs, food, promotions, extras…when...

01 February, 2023 / 1 Comment

How to Differentiate Your Craft Business in the Marketplace

The fiber and fabric industry has a lot of participants and, in order to succeed, you need to differentiate in order to thrive....

18 January, 2023 / 0 Comments

When (and How) to Hire a Marketing Agency

As a crafty entrepreneur you’re busy wearing all the hats in your business - idea creation, product development, packing and shipping, running a...

04 January, 2023 / 0 Comments

Best of 2022: Our most popular strategy and marketing content!

2022 has been a wild year with lots of ups and downs. Crafty businesses returned to in-person events, trade shows reunited after a...

21 December, 2022 / 0 Comments

Is it Time to Refresh Your Logo?

As a crafty brand or business, having a great logo is a crucial part of your marketing efforts. It is the first look...

07 December, 2022 / 0 Comments

Where Have All The Colors Gone?

It might feel like hyperbole to declare that colors are disappearing from the world. Crafters in particular eschew this supposition; we indulge in...

15 November, 2022 / 1 Comment

Having an Exit Strategy

This article originally appeared in a 2019 issue of Creative Retailer. We have updated it for you today! There is no denying that starting...

02 November, 2022 / 0 Comments

5 Steps for a Successful Holiday Selling Season

It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing...

19 October, 2022 / 1 Comment

How to Engage with Customers Outside of Social Media

Social media isn’t the playground it once was. It used to be fun, but now it seems like all the swings are broken...

05 October, 2022 / 0 Comments

Top 3 Things to Know About Web 3.0

Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know...

21 September, 2022 / 0 Comments

Best Practices for Accessibility

What is accessibility and why should you be thinking about it? Accessibility is about ensuring your website and content is usable to as...

07 September, 2022 / 0 Comments

3 Strategies to Navigate Inflation

As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying...

17 August, 2022 / 0 Comments

What is Searchie?

Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and...

03 August, 2022 / 0 Comments

Google Analytics 4 – What You Need to Know

In a world increasingly awash with large volumes of data, it’s hard to know how best to collect that information, particularly in a...

20 July, 2022 / 0 Comments

Should I start a Patreon?

We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years....

13 July, 2022 / 0 Comments

Crafting Trends – Summer of 2022

The Stitchcraft team just returned from the inaugural h+h americas show last week in Chicago, and they kept their eyes peeled for the...

29 June, 2022 / 0 Comments

What’s new in social media?

Social Media Updates June 2022 In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we...

08 June, 2022 / 0 Comments

Navigating Supply Chain + Manufacturing Issues

Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to...

18 May, 2022 / 0 Comments

First-Party Data and Your 2022 Marketing Plan

Customers have learned to value their data privacy, and are increasingly opting out of sharing their information. Even if you don’t realize it,...

04 May, 2022 / 0 Comments

Making the Most of a Trade Show

Attending a trade show is one of the most effective ways to reach your audience as a craft business. Trade shows gather all...

20 April, 2022 / 1 Comment

Reimagining Your Offerings in an Ever-Changing Environment

The events of the past few years have changed consumer behavior, potentially forever. This means it has become increasingly difficult for businesses to...

06 April, 2022 / 0 Comments