Stitchcraft Marketing is thrilled to announce our new book, Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships, is now available to order! Written by the team at Stitchcraft Marketing, Marketing Magic gathers over 50 years of...
Joann’s recent store closures have sent ripples through the crafting community. For many hobbyists, it wasn’t just a store—it was their go-to place for fabric, yarn, and last-minute project supplies. While change can be daunting, it also opens doors. If you run a quilting, fabric,...
Instagram Broadcast Channels are a new way for creators to share content directly with their audience in a more personalized manner. Think of them as a one-to-many messaging tool within Instagram's direct messaging system. For craft businesses—whether you specialize in knitting, crocheting, sewing, or quilting—they present...
Are you ready to discover the most popular craft trends for 2025? Stitchcraft Marketing is back with an insightful overview of the hottest crafting trends inspiring makers and artists this year. We like to remind readers that while you might not see your favorite trend on...
The metrics for success in a craft business can vary depending on your specific goals —and you should set SMART goals for your business! It’s one of the best methods for assessing successful marketing strategies and continue growing in manageable, measurable ways. To learn how...
If you want to engage your community, hosting a Craft Along or Make Along (MAL) is a great way to create conversation, nurture creativity, and build relationships with new and loyal customers. At Stitchcraft, we've supported many Knit Alongs (KAL), Quilt Alongs (QAL), and Crochet...
In today's digital landscape, creating an online community around your craft—whether it's knitting, crochet, sewing, quilting, weaving, macramé, paper crafts, woodworking, printmaking, garment-making, or painting—can significantly impact your success. Facebook Groups offer an excellent online platform to connect with your customers, showcase your expertise, and nurture...
Craft businesses are more than just transactions—they’re a celebration of passion, creativity, and connection with customers who appreciate the art of handmade goods. Yet, even the most thriving craft businesses can hit a revenue plateau when relying solely on attracting new customers or increasing traffic. Enter...
Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing,...