Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive...
Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited...
If you’ve just started exploring opening an online business or setting up your brick & mortar business with an online store, chances are...
Each year Stitchcraft scours the marketplace to seek out the hottest craft trends climbing the horizon. To no one’s surprise, this year proved...
Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you...
In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook...
Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year...
Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and...
Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do...
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their...
The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive...
These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox...
With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One...
FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook,...
Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how...
There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan...
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks...
What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make...
As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in...
Measuring ROI: Return on Investment is often used to describe the bottom line profit after expenses are deducted from revenue. For example, if you...
2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us...
In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and...
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there...
by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back...
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the...
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your...
As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow...
Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer...
It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business...
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic...
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the...
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of...
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising...
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and...