Where Have All The Colors Gone?

It might feel like hyperbole to declare that colors are disappearing from the world. Crafters in particular eschew this supposition; we indulge in...

15 November, 2022 / 0 Comments

Having an Exit Strategy

This article originally appeared in a 2019 issue of Creative Retailer. We have updated it for you today! There is no denying that starting...

02 November, 2022 / 0 Comments

5 Steps for a Successful Holiday Selling Season

It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing...

19 October, 2022 / 1 Comment

How to Engage with Customers Outside of Social Media

Social media isn’t the playground it once was. It used to be fun, but now it seems like all the swings are broken...

05 October, 2022 / 0 Comments

Top 3 Things to Know About Web 3.0

Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know...

21 September, 2022 / 0 Comments

Best Practices for Accessibility

What is accessibility and why should you be thinking about it? Accessibility is about ensuring your website and content is usable to as...

07 September, 2022 / 0 Comments

3 Strategies to Navigate Inflation

As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying...

17 August, 2022 / 0 Comments

What is Searchie?

Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and...

03 August, 2022 / 0 Comments

Google Analytics 4 – What You Need to Know

In a world increasingly awash with large volumes of data, it’s hard to know how best to collect that information, particularly in a...

20 July, 2022 / 0 Comments

Should I start a Patreon?

We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years....

13 July, 2022 / 0 Comments

Crafting Trends – Summer of 2022

The Stitchcraft team just returned from the inaugural h+h americas show last week in Chicago, and they kept their eyes peeled for the...

29 June, 2022 / 0 Comments

What’s new in social media?

Social Media Updates June 2022 In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we...

08 June, 2022 / 0 Comments

Navigating Supply Chain + Manufacturing Issues

Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to...

18 May, 2022 / 0 Comments

First-Party Data and Your 2022 Marketing Plan

Customers have learned to value their data privacy, and are increasingly opting out of sharing their information. Even if you don’t realize it,...

04 May, 2022 / 0 Comments

Making the Most of a Trade Show

Attending a trade show is one of the most effective ways to reach your audience as a craft business. Trade shows gather all...

20 April, 2022 / 1 Comment

Reimagining Your Offerings in an Ever-Changing Environment

The events of the past few years have changed consumer behavior, potentially forever. This means it has become increasingly difficult for businesses to...

06 April, 2022 / 0 Comments

Your Quick Guide to Hyperlocal Marketing

Gone are the days of searching the yellow pages in the phonebook for places to shop. Enter mobile devices and search engine queries...

16 March, 2022 / 0 Comments

9 Hot Crafting Trends in 2022

We’re approaching the second quarter of the new year, which is a great time to look ahead at a new crop of crafting...

02 March, 2022 / 0 Comments

Let’s Chat: A Guide to Conversational Marketing

The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed...

16 February, 2022 / 0 Comments

Creating and Testing New Customer Segments

In marketing, one size doesn’t fit all. In fact, if you’re preparing a general message designed to appeal to everyone, you’re likely not...

09 February, 2022 / 0 Comments

The Resurgence of Audio

Back in 1979, The Buggles sang about how Video Killed the Radio Star. Now, in 2022, it seems video inspired the radio star. Witness...

26 January, 2022 / 0 Comments

4 Steps to Turn Negative Reviews into Positive Customer Experiences

Negative reviews are a fact of life; there’s always going to be a customer who isn’t 100% satisfied with their experience and wants...

12 January, 2022 / 0 Comments

Best of 2021: Content to carry forward into the New Year!

It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in...

15 December, 2021 / 0 Comments

Content Atomization and Social Media Strategy

Expanding Your Impact with Content Atomization Your social media strategy should include creating content to showcase your business and increase awareness around your product...

01 December, 2021 / 0 Comments

Turn Great Static Photos into Dynamic Video Content

Social media platforms constantly evolve, and it can be challenging and frustrating to stay on top of the ever-changing algorithms. At one point,...

15 November, 2021 / 0 Comments

A Quick Guide to Keyword Research

To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their...

03 November, 2021 / 1 Comment

A Quick Guide to Omnichannel Marketing

Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website...

20 October, 2021 / 0 Comments

Back to Basics – What Makes a Great Social Media Post?

Elements of a social media post Every great social media post has three basic elements: Media Description A Link or CTA Let’s dig into each...

06 October, 2021 / 0 Comments

September 2021: Social Media Updates

Social Media Updates In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in:...

14 September, 2021 / 0 Comments

The Basics: Newsletters 101

Newsletters 101 A solid mailing list and great newsletters are two of the best and most important tools in your arsenal. Your email list...

01 September, 2021 / 0 Comments

Building Content Community

Content Community If the pandemic taught us anything, it’s that developing a space for customers and community to meet online is of the utmost...

18 August, 2021 / 0 Comments

The Basics: Blogging 101

Blogging 101 Blogging has long been one of the best and easiest ways to connect with others online. Going back to the 80s and...

04 August, 2021 / 0 Comments

Craft Blending: Embroidery

A trend we’ve seen take hold over the course of the pandemic is craft blending. Specifically, we’ve witnessed embroidery elements spilling over into...

21 July, 2021 / 0 Comments

Using Cornerstone Content to Your Best Advantage

Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating...

07 July, 2021 / 0 Comments

Managing Your Social Media Marketing in 45 Minutes a Day

Social Media Marketing Are you so busy running your crafty business that social media marketing falls by the wayside? We know you’re one person...

16 June, 2021 / 1 Comment

Winter Is Coming: Use Your Summer Downtime to Prepare for Crafting Season

Crafting Season Approaches Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks...

02 June, 2021 / 0 Comments