Facebook & Instagram Live: Your Customer Connection
It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business...
01 April, 2020
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7 Steps to Recession Proof Your Craft Business
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic...
25 March, 2020
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Taking Care of Your Craft Business During the Coronavirus Outbreak
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the...
15 March, 2020
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How to Write a Social Media Policy For Your Business
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of...
04 March, 2020
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Becoming a Destination – Increasing Traffic to your Brick and Mortar Craft Store
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising...
19 February, 2020
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2020 Trends in Crafting
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and...
05 February, 2020
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Utilizing Instagram as a Sales Platform
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a...
22 January, 2020
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Making the Most of Your Advertising Budget
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty...
08 January, 2020
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Business of Craft 2019 Podcast Recap
The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the...
18 December, 2019
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2019 Trend Predictions – How Did We Do?
Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a...
04 December, 2019
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Giving Back – Crafting for Charity
As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns...
20 November, 2019
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How to Craft a Better Business: Lisa Chamoff, Indie Untangled
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry...
06 November, 2019
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