4 Steps to Turn Negative Reviews into Positive Customer Experiences

Bad reviews are a fact of life; there’s always going to be a customer who isn’t 100% satisfied with their experience and wants...

12 January, 2022 / 0 Comments

Best of 2021: Content to carry forward into the New Year!

It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in...

15 December, 2021 / 0 Comments

Content Atomization

Expanding Your Impact with Content Atomization Creating content to showcase your business and increase awareness around your product offerings can be time-consuming and stressful....

01 December, 2021 / 0 Comments

Turn Great Static Photos into Dynamic Video Content

Social media platforms constantly evolve, and it can be challenging and frustrating to stay on top of the ever-changing algorithms. At one point,...

15 November, 2021 / 0 Comments

A Quick Guide to Keyword Research

To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their...

03 November, 2021 / 0 Comments

A Quick Guide to Omnichannel Marketing

Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website...

20 October, 2021 / 0 Comments

Back to Basics – What Makes a Great Social Media Post?

The 3 Elements Every great social media post has three basic elements: Media Description A Link or CTA Let’s dig into each of these!   Media: Your...

06 October, 2021 / 0 Comments

September 2021: Updates to Instagram, Facebook, and Pinterest

In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook,...

14 September, 2021 / 0 Comments

The Basics: Newsletters 101

A solid mailing list and a great newsletter are two of the best and most important tools in your arsenal. Your email list...

01 September, 2021 / 0 Comments

Building Content Communities

If the pandemic taught us anything, it’s that developing a space for customers and community to meet online is of the utmost importance....

18 August, 2021 / 0 Comments

The Basics: Blogging 101

Blogging has long been one of the best and easiest ways to connect with others online. Going back to the 80s and 90s,...

04 August, 2021 / 0 Comments

Craft Blending: Embroidery

A trend we’ve seen take hold over the course of the pandemic is craft blending. Specifically, we’ve witnessed embroidery elements spilling over into...

21 July, 2021 / 0 Comments

Using Cornerstone Content to Your Best Advantage

Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating...

07 July, 2021 / 0 Comments

Managing Your Social Media Marketing in 45 Minutes a Day

Are you so busy running your crafty business that social media falls by the wayside? We know you’re one person (or a few...

16 June, 2021 / 1 Comment

Winter Is Coming: Use Your Summer Downtime to Prepare for Crafting Season

Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at...

02 June, 2021 / 0 Comments

New Ideas to Bring Customers Back into the Store

Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want...

19 May, 2021 / 0 Comments

Optimizing Your Images with Alt Tags

Embedding images with alt tags is an important part of an accessible, search-optimized website and social media presence. In the context of a...

05 May, 2021 / 0 Comments

Utilizing User Generated Content

You’ve likely seen the term “User Generated Content” floating around the internet. You may have even started exploring how to tie some of...

21 April, 2021 / 0 Comments

Taking Your E-Commerce to the Next Level

Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive...

14 April, 2021 / 0 Comments

Navigating TikTok and Instagram Reels

Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge...

07 April, 2021 / 0 Comments

Improving Your SEO in 5 Simple Steps

The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited...

24 March, 2021 / 1 Comment

Shopify for Beginners: Build Your Online Business

If you’ve just started exploring opening an online business or setting up your brick & mortar business with an online store, chances are...

03 March, 2021 / 0 Comments

2021 Craft Trends

Each year Stitchcraft scours the marketplace to seek out the hottest craft trends climbing the horizon. To no one’s surprise, this year proved...

15 February, 2021 / 0 Comments

Improving your Ranking on Google

Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you...

03 February, 2021 / 0 Comments

Getting Ready for 2021: Updates to Instagram, Facebook and Pinterest

In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook...

18 January, 2021 / 0 Comments

Replenish, Restore and Refresh

Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings...

06 January, 2021 / 0 Comments

Our Best Content to Grow your Craft Business in 2021

In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year...

16 December, 2020 / 0 Comments

2020: The Year that Was

Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and...

02 December, 2020 / 0 Comments

Where do trends come from?

Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do...

18 November, 2020 / 0 Comments

New Tools and Resources for Crafty Businesses

Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their...

04 November, 2020 / 0 Comments

Building Your Home Studio: The Best Tools for Photo & Video

The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive...

21 October, 2020 / 0 Comments

Building your Instagram Audience

These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox...

07 October, 2020 / 0 Comments

How to Find the “Sweet Spot” Product for Your Customer

With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One...

18 September, 2020 / 0 Comments

Our gift to you – PDF Guides to Facebook, Instagram and Pinterest

FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook,...

09 September, 2020 / 0 Comments

Customer Avatars and Attitudinal Segmentation

Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how...

02 September, 2020 / 0 Comments

Investing in your Business Amid Recession

There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan...

19 August, 2020 / 0 Comments