We are a marketing agency of experts in all crafts and among our current team we are personally makers in knitting, crochet, sewing, quilting, weaving, macrame, paper crafts, woodworking, print-making, garment-making and painting. This makes the difference in social media. As lovers of all crafts, we speak the language, we are immersed in the culture and we thoroughly understand the buying behavior of your customer. If you are seeking social media marketing help with your marketing strategy or execution, you’ve come to the right place. We customize every program to showcase your brand, engage your customer base and generate sales in a way that is nothing less than magical.
Four distinct attitudinal segments emerged among respondents in our 2023 Craft Retailer Research study. Do you see yourself in one of these personas?
Believes in the importance of personal relationships, community, and supporting small businesses.
Believes their business is excelling in product quality, generating revenue, uniqueness of products, manufacturer relationships, and staying on top of trends.
Believes that manufacturers/distributors should provide more support and that selling direct to consumers and working with influencers hurts retailers.
Sells through their ecommerce site and believes direct-to-consumer has little impact on their business model or doesn’t apply to them at all.
One of the many challenges I've faced the past few months has been a sense of not "doing the right thing" and it's become so bad it's almost crippling my momentum. In one hour with Nellie I feel that I have some clear direction; she helped me realize that some of my purchases are not going to be income drivers and gave me some great insight on how to choose more "evergreen" lines and up-and-coming designers as well. I am so grateful to you, Nellie, and Stitchcraft Marketing in general. I am hopeful about my business and it's success again!
The book has done quite well and it's fun to see people start knitting projects out of it. It went to its second round of printing in August, and it's being translated into three other languages. I'll take that as an absolute win for the year. Overall, I think we've achieved what I wanted from working with you!
Wow, Leanne, this presentation (on 2023 Retailer Research) was the most educational talk I've been to in over 2 years. I learned so much from you today!
Thank you for the great analysis that your team provided. I saw my company deeply from the inside and we are ready to get moving!