Business of Craft is the podcast about owning, running, and marketing craft businesses. From yarn companies and independent retailers to designers, educators, manufacturers, wholesalers, and distributors, we introduce you to the people behind the businesses—and explore how they develop products, reach customers, and bring their ideas to market.

Hosted by Lisa Shroyer, CEO of Stitchcraft Marketing, each episode features candid conversations about the opportunities and challenges of doing business in the creative industries. Along the way, Lisa breaks down marketing concepts, explores what's working, and shares practical takeaways that other craft business owners can put to work.

Whether you're running a local craft shop, growing a creative brand, or working behind the scenes in the industry, Business of Craft offers fresh perspectives on the business of making.