Business of Craft Episode 47 Listener Questions


Today we tackle listener questions we’ve notice come up time and time again in email, conversations, and online forums.

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#1. Why am I doing everything right with social, but it doesn’t appear that my shares and likes are growing? [1:27]

#2. On selling a business, when do I decide to close the doors and/or can you help me? [9:26]

#3. Should I add an e-commerce component to my website? [16:30]

#4. How do I decide who to give free product to in exchange for exposure? [23:42]

Additional Resources

Stitchcraft Marketing blog: Dark Social

Stacey Trock’s Craft Industry Alliance article: Tips to Prepare, Value, and Sell Your Business

Stitchcraft Marketing blog: Pros and Cons of ECommerce on Your Website

Stitchcraft Marketing Blogger Outreach Program