The 2017 TNNA Summer Show returned to Columbus, OH this June, giving attendees a glimpse at what the fiber world has in store for the fall and winter season. It may seem strange to be thinking about warm yarns and snuggly sweaters as summer kicks...
A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across media channels, products and retail...
Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have to face the facts and admit that you may be the only one who thinks your baby is beautiful. When all of...
Last week we announced stitchlove, a new project for the June 2017 TNNA trade show. We hope you’ll join us, here’s a post by Mari on why this project is important to her. In 2016, I went to both the January and June TNNA shows...
Summer is coming in the Northern Hemisphere, luring people outside with its warmth, sunshine and fun activities. Most craft businesses see a drop-off in sales during the warmer months as even dedicated crafters take a break to engage with nature or tackle larger household projects...
Our last post explored the eight KPIs (Key Performance Indicators) that B2B (Business to Business) companies should track when measuring the progress of their marketing program. Today, we’ll introduce KPIs in three key areas for B2C (Business to Consumer) companies: site traffic, conversions, and cart...
Everything old is new again. Ten years ago, you may have been sending a physical catalog or newsletter to your customers four times a year, highlighting your new products. Now you send them an email newsletter every couple of weeks or so. It’s so much...
The digital revolution in crafting is changing the way hobbyists buy and use publications for their various crafts, particularly instructions. It’s most noticeable in yarn crafts, where sales of individual digital patterns are quickly breaking down the model of pattern booklets printed by yarn companies...
Have you looked at any “About Us” pages on company websites lately? We have, and what we are seeing hasn’t impressed us. An “About Us’ page is an essential part of your company’s branding. It’s how you present your company’s story and people behind it....