Facebook: Do you đ or đĄ it? As a craft business, you may love Facebook because many of your current (and future) customers spend lots of time there. Facebook is free to use and is constantly working to connect users to content they will like. Facebook...
Welcome to the second post where we share information from the 2023 Craft Retailer Research Study. (Our first post on the study is here.) What is the Craft Retailer Research Study? If this is the first time youâre reading about the study, a bit of background may...
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...
ByAnnie.com, creator of bag-making products that are easy to use, made of exceptional quality, and bring vibrant color options to the creative process, holds an annual local quilt shop (LQS) contest. In conjunction with a special partnership to support the LQS contest, weâve put together...
Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a noticeable decline in their organic reach and engagement via Facebook Pages and Groups. The rates of organic engagement vary depending on the...
Google Analytics 4 Replaces Universal Analytics Soon! Overview of GA4 Do you use Google Analytics to track your customer activity? If so, are you using Googleâs Universal Analytics (UA) or Google Analytics 4 (GA4)? If youâre on UA, itâs time to pay attention. On July 1, 2023, Universal Analytics will...
The last few years have been full of economic turbulence and the pandemicâs influence continues to affect revenue streams and opportunities. Without the usual schedule of conventions, shows, and guild events that businesses have relied upon to bolster sales and discover new opportunities, many have...
Youâve probably seen it all over the news, read about it on social media, or even talked about it with your friends; artificial intelligence (or AI) is here. There have been truly remarkable leaps forward in the past year, most notably the viral craze of...
Letâs be real. Running a craft business is tough. Between day-to-day operations like sales and employee management, keeping up on your inventory, engaging your customers, staying ahead of trends, and not freaking out over economic roller coasters, the books can be the last thing on...