Subscription boxes are everywhere you look these days. From meals to prepare at home to monthly wardrobe selections to craft and hobby items, you can pay for both wants and needs to show up at your doorstep each month. Independent craft-products creators were among the first...
Last month, we launched Business of Craft, a podcast especially for crafty business owners which publishes on the 5th, 15th, and 25th of each month. Our first eight episodes feature a diverse range of experts sharing their proven strategies for success - all in less...
You know you have to spend money on marketing to grow your business, but it’s hard to determine how much, and it’s even harder to decide what counts as marketing for an independent craft business. We want to help you set the parameters of your...
In Part One, we looked at the two major industry organizations, the Association for Creative Industries (AFCI) and The National Needlearts Association (TNNA), and gave an overview of the trade shows each organization offers. Now, in Part Two, we’ll help you determine which trade show...
Your craft business has made the leap from Etsy shop to full-fledged business. You now have a few wholesale accounts and your products are showing up on Pinterest and Instagram. Now it’s time to take it to the next level. One way to do that...
Stitchcraft Marketing is pleased to announce the launch of Business of Craft, a podcast for crafty business owners. Each episode features interviews with business leaders and entrepreneurs from fiber arts, fabric, sewing, and other creative companies so you can learn to craft a better business. Our...
Two weeks ago, we hosted #stitchlove, a community art project, at the TNNA Summer trade show in Columbus, OH. After a year of planning and plotting, it was so amazing to see everything come together! The swatches were mostly from my own design swatch drawer,...
A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across media channels, products and retail...
Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have to face the facts and admit that you may be the only one who thinks your baby is beautiful. When all of...