To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their Google search queries. Simply put: what search terms do customers use when searching for problems you can solve or items that you...
Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website and social media channels, and you may feature your products or services through other larger websites like Etsy or Amazon. And in...
Newsletters 101 A solid mailing list and great newsletters are two of the best and most important tools in your arsenal. Your email list is composed of customers who have expressly told you that they want to hear more from you! If social media disappears tomorrow,...
Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating excellent cornerstone content can be one of the first steps in the Know-Like-Trust funnel, building a relationship with your audience. Today we’ll...
Crafting Season Approaches Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at the beginning of each fall and runs through the end of the year. While knitters, quilters, and crocheters might be...
Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want to welcome them back into your store. Few customers who enter your store leave empty handed. It follows that increasing the number...
Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive with Retail Success, whose star product is POSIM (POS and Inventory Management). POSIM is specifically designed to handle unique retail experiences, with...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited customer base. So, how do you ensure that your website shows up in those search engine results above your competitors? The answer...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues...