Newsletters 101 A solid mailing list and great newsletters are two of the best and most important tools in your arsenal. Your email list is composed of customers who have expressly told you that they want to hear more from you! If social media disappears tomorrow,...
Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating excellent cornerstone content can be one of the first steps in the Know-Like-Trust funnel, building a relationship with your audience. Today we’ll...
Crafting Season Approaches Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at the beginning of each fall and runs through the end of the year. While knitters, quilters, and crocheters might be...
Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want to welcome them back into your store. Few customers who enter your store leave empty handed. It follows that increasing the number...
Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive with Retail Success, whose star product is POSIM (POS and Inventory Management). POSIM is specifically designed to handle unique retail experiences, with...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited customer base. So, how do you ensure that your website shows up in those search engine results above your competitors? The answer...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues...
Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and social media. Back in February we published our best guesses at the 2020 Trends in Crafting. Now it’s time to revisit those...
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their customers. In the newest Social Media Trends guide from Hubspot, they recommend that efforts focus on what they call the 4 C’s:...