Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive with Retail Success, whose star product is POSIM (POS and Inventory Management). POSIM is specifically designed to handle unique retail experiences, with...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited customer base. So, how do you ensure that your website shows up in those search engine results above your competitors? The answer...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues...
Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and social media. Back in February we published our best guesses at the 2020 Trends in Crafting. Now it’s time to revisit those...
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their customers. In the newest Social Media Trends guide from Hubspot, they recommend that efforts focus on what they call the 4 C’s:...
The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive equipment! With just a few key items, you can create an at-home studio that allows you to generate eye-catching content for your...
These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox every day. These companies can deliver large amounts of new followers, but they do so by paying for followers or casting a...
With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One of the questions we’re often asked is how to best prepare to showcase your crafty business and products. Whether you’re vending at...
FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook, Instagram and Pinterest. These popular channels are where your current and potential customers are spending their time, so it's crucial for your...