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In the vibrant world of craft retail, where creativity meets commerce, the first impression you make can set the tone for a lasting relationship. As crafty business owners, you understand the significance of every interaction with your clientele. In this digital age, where communication plays...

Do unsubscribes to your newsletter make you uneasy? Industry experts estimate that the average newsletter list degrades by 22.8% yearly due to opt-outs and abandoned or changed email addresses. Let's say your newsletter list is 3,000 people - that's over 500 email addresses each year! If a...