Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a noticeable decline in their organic reach and engagement via Facebook Pages and Groups. The rates of organic engagement vary depending on the...
Google Analytics 4 Replaces Universal Analytics Soon! Overview of GA4 Do you use Google Analytics to track your customer activity? If so, are you using Google’s Universal Analytics (UA) or Google Analytics 4 (GA4)? If you’re on UA, it’s time to pay attention. On July 1, 2023, Universal Analytics will...
The last few years have been full of economic turbulence and the pandemic’s influence continues to affect revenue streams and opportunities. Without the usual schedule of conventions, shows, and guild events that businesses have relied upon to bolster sales and discover new opportunities, many have...
You’ve probably seen it all over the news, read about it on social media, or even talked about it with your friends; artificial intelligence (or AI) is here. There have been truly remarkable leaps forward in the past year, most notably the viral craze of...
Let’s be real. Running a craft business is tough. Between day-to-day operations like sales and employee management, keeping up on your inventory, engaging your customers, staying ahead of trends, and not freaking out over economic roller coasters, the books can be the last thing on...
Collecting Payments in the Wild Selling your goods at local markets, craft shows, or trade shows is a great way to expand your brand awareness and reach new customers. You are going to them instead of them finding you. Accepting payments on-the-go is a strong component...
Many of our clients want to diversify their revenue streams to create more stable sources of income. They are also curious to learn how they can reach more people, and potential new customers, with new social media platforms. How can they shake things up when...
Figuring out all the expenses to a trade show can make your head spin. You’ve got booth costs, travel costs, food, promotions, extras…when you add it all up, the total can take you by surprise. Today we’ve put together 9 of our best tips to...
The fiber and fabric industry has a lot of participants and, in order to succeed, you need to differentiate in order to thrive. Sometimes it can be hard to determine what makes you different, or how to articulate those differences to your audience. Today we’ll...
As a crafty entrepreneur you’re busy wearing all the hats in your business - idea creation, product development, packing and shipping, running a storefront, and, of course, marketing. When the business first starts, you’re working on building a stable business so you often try to...