Craft businesses are more than just transactions—they’re a celebration of passion, creativity, and connection with customers who appreciate the art of handmade goods. Yet, even the most thriving craft businesses can hit a revenue plateau when relying solely on attracting new customers or increasing traffic. Enter...
Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing,...
Have you noticed your customers being drawn to one color in a product line over another? Have you ever had an off-putting reaction while shopping a website, knowing it’s not the layout but can’t put your finger on the bothersome aspect? Or maybe you walk...
Gift cards are everywhere—they’re online, offline, and a default present for those who have it all and for those who are not so easy to shop for. As prevalent as gift cards are, simply having them available without strategizing their impact means you could be leaving...
Website pop-ups are an essential tool in digital marketing. However, how you implement them can inspire love or hate in your website visitors. A good pop-up will increase conversions, encourage sales, and grow your newsletter list. A bad pop-up will drive away potential new customers...
Marketing your business is vital to its success, but it can take a lot of time and energy to do it right. While AI tools can’t do it all, they can help streamline your efforts and provide a good launch pad to start from. Keep...
YouTube is the second largest search engine and second most used social media platform in the world. It’s a powerful marketing platform, when used correctly, to help build brand awareness, engage your audience, and drive traffic to other content. Keep reading for tips on how to...
Give content is a foundational part of the Know, Like, Trust funnel, yet it remains elusive for many in the craft industry. Give content essentially gives away valuable content for free, and for that reason, many are loath to adopt it as a marketing tool....
As a team of marketing professionals that specializes in the craft industry, we know that an email newsletter can be the most impactful tool for building and maintaining a connection with your audience. Think about it: each person who has subscribed has said “yes, I...