Stitchcraft Marketing is thrilled to announce our new book, Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships, is now available to order! Written by the team at Stitchcraft Marketing, Marketing Magic gathers over 50 years of...
Joann’s recent store closures have sent ripples through the crafting community. For many hobbyists, it wasn’t just a store—it was their go-to place for fabric, yarn, and last-minute project supplies. While change can be daunting, it also opens doors. If you run a quilting, fabric,...
The metrics for success in a craft business can vary depending on your specific goals —and you should set SMART goals for your business! It’s one of the best methods for assessing successful marketing strategies and continue growing in manageable, measurable ways. To learn how...
In today's digital landscape, creating an online community around your craft—whether it's knitting, crochet, sewing, quilting, weaving, macramé, paper crafts, woodworking, printmaking, garment-making, or painting—can significantly impact your success. Facebook Groups offer an excellent online platform to connect with your customers, showcase your expertise, and nurture...
Craft businesses are more than just transactions—they’re a celebration of passion, creativity, and connection with customers who appreciate the art of handmade goods. Yet, even the most thriving craft businesses can hit a revenue plateau when relying solely on attracting new customers or increasing traffic. Enter...
Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing,...
Have you noticed your customers being drawn to one color in a product line over another? Have you ever had an off-putting reaction while shopping a website, knowing it’s not the layout but can’t put your finger on the bothersome aspect? Or maybe you walk...
Gift cards are everywhere—they’re online, offline, and a default present for those who have it all and for those who are not so easy to shop for. As prevalent as gift cards are, simply having them available without strategizing their impact means you could be leaving...
Website pop-ups are an essential tool in digital marketing. However, how you implement them can inspire love or hate in your website visitors. A good pop-up will increase conversions, encourage sales, and grow your newsletter list. A bad pop-up will drive away potential new customers...