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You see if over and over again - craft companies that have wonderful products, but less-than-wonderful photography of said products. Considering the massive sway that visual social marketing has over potential customers, you need to ensure that every product you sell is shown to its...

Advertising is crucial to growing your customer base and in turn, your business. Knowing how to spend your advertising budget so that you get the best possible return on investment (ROI) is a task that many business owners don’t feel prepared to undertake. There are...