December, 2015

Creating an Ad Campaign using Facebook Custom and Lookalike Audiences

Setting up a Custom Audience on Facebook allows you to reach customers that are already familiar with your brand or products. Ads can be targeted to your own pre-defined audiences, who are more likely to respond to your Facebook ad…

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Dangers of Discounting

If you have a lot of yarn or fabric that you need to move, often the first impulse is to slash the price to get it out the door. After all, everyone loves a bargain, so lowering the price will…

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