Strategizing and recording video for social media has become one of the most frequent complaints we receive from our craft business community. So many craft businesses struggle with creating short videos to satisfy the demands of social media’s algorithms, which have increasingly prioritized video content...
Running a creative business is like quilting in the dark—you’re doing the work, but it’s tough to see if it’s coming together as you planned. Now think back to the last late-night chat you had with a fellow crafty entrepreneur who just gets it… and...
When the economy tightens, people don’t stop spending; they simply shift how they spend. Economists call it the “lipstick effect”: during an economic downturn, when consumers don’t have the funds to splurge on big-ticket items, they tend to treat themselves to affordable luxuries that deliver joy...
Standing out in a crowded craft landscape has only grown increasingly more difficult. More craft businesses sprout up every day, both online and via brick-and-mortar locations, and jockey for the attention of eager crafters. As a result, differentiating your craft business has become more of...
Summer is on its way out, and whether you experienced a slump or a rush this season, as a savvy craft business owner, you already have your sights trained on the holidays. First, give yourself a pat on the back for being on track. Second,...
7 Proven Tips for an Optimal Online Shopping Experience A customer finds your latest fabric bundle on Instagram. They click through, excited… only to get lost in confusing menus, squint at dim product photos, and abandon their cart when shipping fees pop up at the last...
Smart craft business owners know that creating beautiful products is only half the battle; getting those creations in front of the right people is just as important. However, with numerous advertising options available, it can be challenging to determine what truly works for small retailers...
As crafters, the Stitchcraft Marketing team is always thinking about and looking at fun new crafting products. We make our wishlists early and update them often in preparation for the holiday season. Our team knits, quilts, sews, sculpts, paints, and crochets, so we’re always on...
Small craft businesses thrive on community connections. Our strongest customer relationships are built on the simple actions that make shopping and crafting a pleasurable experience, whether it’s answering a quick question about products, following up with a customer who left a cart full of yarn,...