Businesses on Facebook and Instagram now have the option to become Meta Verified. But what does that mean? Aside from a neat blue checkmark—the now-ubiquitous badge communicating you are “verified and authentic” on the internet—what does being Meta Verified do for you on Meta Business...
Here you are, reading an SEO blog post about how to write an SEO blog post! You’re off to a great start. Let’s begin by assuming you are well-versed in your subject matter. The topic of your blog post answers a question customers have asked you...
As a craft business owner, you’re probably overwhelmed with opportunities and demands on your time. You know that you cannot do it all, but you also know that you love the energy and growth that comes with nurturing a business you believe in. How can...
Stitchcraft Marketing is back with a new round of predictions for hot crafting trends in 2024! This year readers can expect a few surprises; however, some familiar standbys return to stake a claim on crafter’s hearts. For example, an embroidery trend we included in 2022...
In the vibrant world of craft retail, where creativity meets commerce, the first impression you make can set the tone for a lasting relationship. As crafty business owners, you understand the significance of every interaction with your clientele. In this digital age, where communication plays...
You might think it’s best to run your crafty business based on either your customers or your numbers - not both. Or you may let knowledge of one dictate your big decisions and goals over the other. At Stitchcraft, we get that it seems easier...
As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there...
Does your online marketing strategy include SEO? If you haven’t had the bandwidth to explore SEO, this article will walk you through the basics and provide concrete steps to improve your organic traffic performance. First, we review the role of keywords in SEO. Then we...
Stitchcraft Marketing had an incredible 2023 with loads of exciting developments. We launched our first Craft Retail Research Study, welcomed new, highly-skilled and intelligent members to the Stitchcraft team, and attended several in-person trade show events like h+h americas, Quilt Market, Bernina University, and others....