Taking your Event Virtual
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the...
07 May, 2020
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How To Improve Your Product Photography
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your...
29 April, 2020
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Creative Community Building During the COVID-19 Pandemic
As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow...
22 April, 2020
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Social Media and Buyer Behavior
Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer...
14 April, 2020
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Facebook & Instagram Live: Your Customer Connection
It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business...
01 April, 2020
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7 Steps to Recession Proof Your Craft Business
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic...
25 March, 2020
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Taking Care of Your Craft Business During the Coronavirus Outbreak
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the...
15 March, 2020
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How to Write a Social Media Policy For Your Business
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of...
04 March, 2020
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Becoming a Destination – Increasing Traffic to your Brick and Mortar Craft Store
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising...
19 February, 2020
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2020 Trends in Crafting
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and...
05 February, 2020
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Utilizing Instagram as a Sales Platform
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a...
22 January, 2020
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Making the Most of Your Advertising Budget
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty...
08 January, 2020
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