The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of...
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising...
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and...
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a...
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty...
The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the...
Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a...
As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns...
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry...
Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least...
The Internet is a modern instant-gratification playground—anything you want is literally at your fingertips, which bodes well for online businesses. However, that immediacy...
Your website is often the first way a customer is introduced to your business and first impressions are everything. If you have a...