2020: The Year that Was

Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and...

02 December, 2020 / 0 Comments

Where do trends come from?

Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do...

18 November, 2020 / 0 Comments

New Tools and Resources for Crafty Businesses

Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their...

04 November, 2020 / 0 Comments

Building Your Home Studio: The Best Tools for Photo & Video

The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive...

21 October, 2020 / 0 Comments

Building your Instagram Audience

These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox...

07 October, 2020 / 0 Comments

How to Find the “Sweet Spot” Product for Your Customer

With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One...

18 September, 2020 / 0 Comments

Our gift to you – PDF Guides to Facebook, Instagram and Pinterest

FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook,...

09 September, 2020 / 0 Comments

Customer Avatars and Attitudinal Segmentation

Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how...

02 September, 2020 / 0 Comments

Investing in your Business Amid Recession

There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan...

19 August, 2020 / 0 Comments

Amplify Your Reach: Pinterest Story and Video Pins

As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks...

05 August, 2020 / 0 Comments

Find Your WHY… Anytime!

What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make...

31 July, 2020 / 0 Comments

Instagram Stories that Convert to Sales

As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in...

22 July, 2020 / 0 Comments

Measuring ROI: How do you know if your social media is working?

Measuring ROI: Return on Investment is often used to describe the bottom line profit after expenses are deducted from revenue. For example, if you...

08 July, 2020 / 0 Comments

2020 Updates to Instagram, Facebook and Pinterest

2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us...

24 June, 2020 / 0 Comments

Generosity Marketing: Build Your Brand & Sell More

In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and...

10 June, 2020 / 0 Comments

Building Customer Relationships: The Marketing Hourglass

News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there...

20 May, 2020 / 0 Comments

Open for Business: Recovering from a Public Health Shutdown

by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back...

13 May, 2020 / 0 Comments

Taking your Event Virtual

Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the...

07 May, 2020 / 0 Comments

How To Improve Your Product Photography

Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your...

29 April, 2020 / 0 Comments

Creative Community Building During the COVID-19 Pandemic

As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow...

22 April, 2020 / 0 Comments

Social Media and Buyer Behavior

Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer...

14 April, 2020 / 0 Comments

Facebook & Instagram Live: Your Customer Connection

It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business...

01 April, 2020 / 0 Comments

7 Steps to Recession Proof Your Craft Business

by Sandi Rosner for Stitchcraft Marketing   What goes up must come down. The United States is in the 129th month of the longest period of economic...

25 March, 2020 / 0 Comments

Taking Care of Your Craft Business During the Coronavirus Outbreak

by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the...

15 March, 2020 / 0 Comments

How to Write a Social Media Policy For Your Business

The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of...

04 March, 2020 / 0 Comments

Becoming a Destination – Increasing Traffic to your Brick and Mortar Craft Store

It’s no secret that retail stores are in  fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising...

19 February, 2020 / 0 Comments

2020 Trends in Crafting

Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and...

05 February, 2020 / 0 Comments

Utilizing Instagram as a Sales Platform

A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a...

22 January, 2020 / 0 Comments

Making the Most of Your Advertising Budget

This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty...

08 January, 2020 / 0 Comments

Business of Craft 2019 Podcast Recap

The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the...

18 December, 2019 / 0 Comments

2019 Trend Predictions – How Did We Do?

Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a...

04 December, 2019 / 0 Comments

Giving Back – Crafting for Charity

As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns...

20 November, 2019 / 1 Comment

How to Craft a Better Business: Lisa Chamoff, Indie Untangled

Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry...

06 November, 2019 / 0 Comments

How To Start An Ambassador Program

Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least...

23 October, 2019 / 0 Comments

Battling Slow Web Traffic

The Internet is a modern instant-gratification playground—anything you want is literally at your fingertips, which bodes well for online businesses. However, that immediacy...

02 October, 2019 / 0 Comments

7 Steps for Freshening Up Your Website in 7 Days

Your website is often the first way a customer is introduced to your business and first impressions are everything. If you have a...

18 September, 2019 / 0 Comments