Have you noticed your customers being drawn to one color in a product line over another? Have you ever had an off-putting reaction while shopping a website, knowing it’s not the layout but can’t put your finger on the bothersome aspect? Or maybe you walk...
Stitchcraft Marketing returns this season with our popular trends report for craft marketers! This year we took a closer look at enduring and emerging trends in both crafting and marketing. We’re hopeful insight into these trends will help guide your marketing efforts in the upcoming fall...
With another year *almost* under our belt, we’re back with a recap of some of the most impactful social media platform updates that will impact the marketing strategy for your crafting business next year. Keep reading for Facebook, Instagram, Pinterest and YouTube updates! Facebook Updates Community...
Gift cards are everywhere—they’re online, offline, and a default present for those who have it all and for those who are not so easy to shop for. As prevalent as gift cards are, simply having them available without strategizing their impact means you could be leaving...
Website pop-ups are an essential tool in digital marketing. However, how you implement them can inspire love or hate in your website visitors. A good pop-up will increase conversions, encourage sales, and grow your newsletter list. A bad pop-up will drive away potential new customers...
Marketing your business is vital to its success, but it can take a lot of time and energy to do it right. While AI tools can’t do it all, they can help streamline your efforts and provide a good launch pad to start from. Keep...
YouTube is the second largest search engine and second most used social media platform in the world. It’s a powerful marketing platform, when used correctly, to help build brand awareness, engage your audience, and drive traffic to other content. Keep reading for tips on how to...
Just because we’re all grown up doesn’t mean we stop dreaming about gifts we’d love to receive for the holiday season. Given that everyone at Stitchcraft is a dyed-in-the-wool crafter (pun intended!), we often trade our favorite crafty gift items throughout the year. With the...
At Stitchcraft Marketing, we know many of our readers are invested in both the business and the hobby of quilting (and related textile arts). It’s important to you as a maker and as a businessperson that you showcase your products as attractively as possible. In...