Social Media and Buyer Behavior

Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer...

14 April, 2020 / 0 Comments

Facebook & Instagram Live: Your Customer Connection

It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business...

01 April, 2020 / 0 Comments

7 Steps to Recession Proof Your Craft Business

by Sandi Rosner for Stitchcraft Marketing   What goes up must come down. The United States is in the 129th month of the longest period of economic...

25 March, 2020 / 0 Comments

Taking Care of Your Craft Business During the Coronavirus Outbreak

by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the...

15 March, 2020 / 0 Comments

How to Write a Social Media Policy For Your Business

The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of...

04 March, 2020 / 0 Comments

Becoming a Destination – Increasing Traffic to your Brick and Mortar Craft Store

It’s no secret that retail stores are in  fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising...

19 February, 2020 / 0 Comments

2020 Trends in Crafting

Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and...

05 February, 2020 / 0 Comments

Utilizing Instagram as a Sales Platform

A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a...

22 January, 2020 / 0 Comments

Making the Most of Your Advertising Budget

This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty...

08 January, 2020 / 0 Comments

Business of Craft 2019 Podcast Recap

The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the...

18 December, 2019 / 0 Comments

2019 Trend Predictions – How Did We Do?

Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a...

04 December, 2019 / 0 Comments

Giving Back – Crafting for Charity

As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns...

20 November, 2019 / 1 Comment

How to Craft a Better Business: Lisa Chamoff, Indie Untangled

Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry...

06 November, 2019 / 0 Comments

How To Start An Ambassador Program

Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least...

23 October, 2019 / 0 Comments

Battling Slow Web Traffic

The Internet is a modern instant-gratification playground—anything you want is literally at your fingertips, which bodes well for online businesses. However, that immediacy...

02 October, 2019 / 0 Comments

7 Steps for Freshening Up Your Website in 7 Days

Your website is often the first way a customer is introduced to your business and first impressions are everything. If you have a...

18 September, 2019 / 0 Comments

How to Craft a Better Business: Felicia Lo, Sweet Georgia

Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry...

11 September, 2019 / 0 Comments

Revisiting Voice Search

Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in...

04 September, 2019 / 0 Comments

Considerations in Changing your Business Name

Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business...

14 August, 2019 / 0 Comments

Navigating the Changing Landscape of Influencer Marketing

If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for...

06 August, 2019 / 0 Comments

How to Craft a Better Business: Heather Zoppetti Stitch Sprouts

Today we’re kicking off a new series, How to Craft a Better Business. From time to time we’ll interview a maker in the...

17 July, 2019 / 1 Comment

TNNA Summer Show 2019 Recap

This past weekend we attended the TNNA Summer Show in Cleveland, Ohio and were delighted to see old friends, meet new ones, and...

02 July, 2019 / 0 Comments

Rewarding Your Best Customers: The Ins and Outs of Customer Loyalty Programs

Customer loyalty programs have rapidly become a foundational strategy for maintaining a loyal customer base. Creating a rewards program not only encourages your...

20 June, 2019 / 0 Comments

2019 Trends in Social Media and Marketing

In February we highlighted our favorite 2019 Craft Trends spotted at Creativation, and more recently we’ve reported on 2019’s Hottest Sewing Trends. Once...

05 June, 2019 / 0 Comments

2019’s Hottest Sewing Trends

While many of your customers may knit or crochet seasonally, most sewists enjoy making projects year-round. As we’ve mentioned in our previous article...

15 May, 2019 / 0 Comments

How to prepare for the seasonal slow down in Fiber Crafts

To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather....

01 May, 2019 / 0 Comments

How to Prepare for a Communications Crisis in Your Business

Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and...

18 April, 2019 / 0 Comments

Standing Out in a Crowded Crafting Community

Increased coverage of crafting’s many benefits has stimulated growth in the crafting community, which is a boon for business but may leave you...

03 April, 2019 / 0 Comments

Crafting a Podcast

In today’s DIY world, people of all ages are crafting and making things. It has never been easier to access tutorials and learn...

25 March, 2019 / 0 Comments

Automated vs. Native Posting: How To Increase Engagement for your Crafty Business

When you’re managing a crafting business, it can be tempting to sign up for automated services that promise to cross-post your social media...

13 March, 2019 / 1 Comment

Pinterest Update: 4 new tools you should know about

As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your...

27 February, 2019 / 1 Comment

2019’s Hottest Craft Trends

It’s the start of a new year and we’re on the search for this year’s crafting trends. The Stitchcraft team just returned from...

15 February, 2019 / 0 Comments

Diversity & Inclusion at Stitchcraft Marketing

As some of you are aware, there is an ongoing discussion in the crafting community surrounding racism and a lack of inclusion of...

12 February, 2019 / 2 Comments

Choosing Between Blogging or Social Media When You’re Pressed For Time

Before you start your blog and social media channels, it’s easy to think that you will have plenty of time to get it...

16 January, 2019 / 0 Comments

How Rising Wool Prices Impact the Yarn Industry

Increases in the Price of Wool and How it Affects the Knitting Market You may not have realized it yet, but wool prices are...

05 January, 2019 / 2 Comments

How to Improve Your Social Media Presence with Face-to-Face Interactions

No matter what your crafty business, you need social media presence to be competitive in today’s world. With so many people utilizing a...

02 January, 2019 / 0 Comments