In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and...
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there...
by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back...
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the...
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your...
As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow...
Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer...
It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business...
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic...
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the...
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of...
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising...
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and...
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a...
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty...
The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the...
Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a...
As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns...
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry...
Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least...
The Internet is a modern instant-gratification playground—anything you want is literally at your fingertips, which bodes well for online businesses. However, that immediacy...
Your website is often the first way a customer is introduced to your business and first impressions are everything. If you have a...
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry...
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in...
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business...
If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for...
Today we’re kicking off a new series, How to Craft a Better Business. From time to time we’ll interview a maker in the...
This past weekend we attended the TNNA Summer Show in Cleveland, Ohio and were delighted to see old friends, meet new ones, and...
Customer loyalty programs have rapidly become a foundational strategy for maintaining a loyal customer base. Creating a rewards program not only encourages your...
In February we highlighted our favorite 2019 Craft Trends spotted at Creativation, and more recently we’ve reported on 2019’s Hottest Sewing Trends. Once...
While many of your customers may knit or crochet seasonally, most sewists enjoy making projects year-round. As we’ve mentioned in our previous article...
To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather....
Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and...
Increased coverage of crafting’s many benefits has stimulated growth in the crafting community, which is a boon for business but may leave you...
In today’s DIY world, people of all ages are crafting and making things. It has never been easier to access tutorials and learn...
When you’re managing a crafting business, it can be tempting to sign up for automated services that promise to cross-post your social media...