As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying staff to strategizing for the upcoming high seasons of fall and winter, margins have thinned for many craft businesses. However, there are several...
Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to expand customer bases. COVID-19, however, has weakened links in the global supply chain, generating a ripple effect on businesses here and abroad. Several...
Customers have learned to value their data privacy, and are increasingly opting out of sharing their information. Even if you don’t realize it, much of the data you use to strategically market to and reach your customers is owned by platforms like Google and Facebook....
Attending a trade show is one of the most effective ways to reach your audience as a craft business. Trade shows gather all your customers and clients together in one space for a targeted event focused on brand recognition, brand awareness, and face-to-face networking. Trade...
The events of the past few years have changed consumer behavior, potentially forever. This means it has become increasingly difficult for businesses to intuitively know their customers, let alone decide which segments to focus on. Plus, it is always important to pivot, grow, and evolve...
Gone are the days of searching the yellow pages in the phonebook for places to shop. Enter mobile devices and search engine queries to find products and services “near me.” If you’re a business with a brick and mortar location, hyperlocal marketing campaigns are a...
The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed by brick & mortar stores, businesses have had to adapt. Part of that adaptation involves growing the possibilities for online engagements. How...
In marketing, one size doesn’t fit all. In fact, if you’re preparing a general message designed to appeal to everyone, you’re likely not appealing to anyone in particular. Customers are becoming more savvy about their purchasing decisions, so the more you can personalize your marketing...