Stitchcraft Marketing- We make magic for your brand - Episode 8 Lori Highby on Facebook Practices
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Business of Craft Epsiode 8 Lori Highby Facebook practices

WELCOME TO EPISODE #8 OF BUSINESS CRAFT

On this episode, we will chat with Lori Highby, Principal, and CEO of Keystone Click, about how to utilize custom audiences and how to navigate through Facebook Live.

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Show Notes

#1  There are lots of shifts taking place on Facebook. How do you keep up with these changes? [2:10]

#2 What are the top three practices on Facebook? [3:20]

#3  What are the guidelines for posting on Facebook? (consistency) [6:30]

#4  What is some advice to navigate through analytics and the metrics of Facebook? [7:55]

#5  Considering that sales are the most important thing in a business, what are some statistics you should look at? How do you increase your conversions? [9:38]

#6  Can you explain what a custom audience is? [11:20]  

#7  What are e-name lists and how are they helpful? [14:08]

#8  How much should you spend monthly on Facebook ads? What’s the sweet spot? [17:44]

#9  What does AB testing look like and how can it be set up? How often should they be swapped out? [19:45]

#10  What is the difference between sponsored posts and promoted posts, and which one is better? [24:30]

#11  What’s a good way to choose posts that are promotion worth? [26:20]

#12  How to guide offered on keystoneclick.com/BOC on best practices for a live video. [28:40]

#13  What helps you get motivated to make a live video? What are some tips? [31:00]

#14  What is a good topic or video to do live on Facebook? [32:25]

#15  How can conversions be tracked? What is a Facebook pixel and how does it work? [33:50]

#16  How do you stand out from the crowd on Facebook? How can you bring emotion to your campaign? [36:00]

#17  Why is networking so important?  [39:54]

Rapid Fire

Batman obsession – what would you grab if your house was burning down? [43:02]

Ben Affleck as Batman? Thoughts? [44:20]