Welcome to Episode #2 of Business of Craft
On this episode, we’ll chat with Staci Perry of VeryPinkKnits to utilize YouTube as a producer or to tap into another influencer to gain exposure for your brand. We’ll also listen to Staci explain how a once unsuspecting sourdough starter became akin to raising a child.
Listen to the Show:
Staci’s experience on YouTube & Podcasting:
[2:39] YouTube a great platform for knitting and crafting because it’s so visual and accessible. Anytime day or night, users can find the answers they’re looking for.
[5:14] Staci’s new podcast is located at www.verypink.com/podcast. Staci answers viewer questions from her website on the new podcast.
[6:52] The reason Staci loves podcasts is that she can do other things at the same time.
How to grow a YouTube Channel:
[7:45] Slow and steady is the theme of growing your channel. Consistency is key with the YouTube algorithm. “I’ve never broken the internet with one of my videos.”
Slow growth is the healthiest growth.
Staci’s Productivity Routine
[10:02] Being consistent is the way to go. She focuses only on the work only she can do and her assistant does the rest. [11:03]
“I love what I’m doing so the work is not a chore” [12:28] My dogs never let me forget to get outside.
Sometimes for crafty people it’s hard to differentiate between work life and personal projects. [13:50]
“Having knitting as my career has not dampened my love of the craft”
How to determine content for your YouTube show:
[14:21] The most successful content Staci has is the beginner level topics. [15:00] Tackling misconceptions:
“Everyone in this industry thinks the knitting world shuts down when the weather turns warm in the Northern Hemisphere” [16:15] Top mistakes Staci sees on Youtube from new producers: quality of the equipment, appropriate lighting, steady camera, quality of the audio.
[17:14] Hire someone who’s an expert video producer as a consultant to get started.
How to manage the time-consuming nature of producing video:
[18:50] How can you take advantage of YouTube without producing video? Staci recommends that you hire influencers. There are some great designers who don’t have the exposure.
You can’t NOT be out there on social media. [20:38] What’s t
he next frontier for 2018? Facebook Live or Facebook Messenger will be on the cutting edge. [21:13] Even if you can’t produce, you can piggy-back on someone who already has a large following.
[22:22] In late 2008, Staci thought she was late to the game and now that’s a joke to think about.
What are next steps for Staci’s business?
[23:45] Continue to study the algorithm to get to the top of the search engines.
[24:37] She doesn’t try to be an early adopter but tries to keep on keeping on.
How the YouTube algorithm works:
Consistency is the key- you get the most results publishing at least once per week. [25:46] All of your videos should be in high definition. Using closed captioning helps bump your YouTube SEO.
A strong thumbnail on your video is also important. [26:19] Youtube is giving preference to users using the new cards feature. This is a way to link things within the video.
[27:15] Does the length of a video matter?
[28:12] Short length format is really still valuable to produce.
Staci’s suggestion: Shoot a short Facebook live video which promotes the video on YouTube. [31:00]
The most effective thing I’ve done is to outsource work I don’t do. [33:30] How to achieve the right tone and voice for your brand when outsourcing: I manage the channels I feel are most important.
What is something that Staci does the old fashioned way?
[35:30] Staci recently took a handwriting course to improve her cursive. [36:18]
I have a fourth pet… my sourdough starter. I use wild yeast sourdough starter. Everything is all skin on the dough.
Selected Links from the Episode: