Stitchcraft Marketing- We make magic for your brand - Business of Craft Episode 26 Vickie Howell on Building Your Brand
15950
page-template-default,page,page-id-15950,page-child,parent-pageid-1420,ajax_fade,page_not_loaded,,footer_responsive_adv,qode-theme-ver-10.1.2,wpb-js-composer js-comp-ver-5.1,vc_responsive

Business of Craft Episode 26 Vickie Howell on Building Your Brand

Business of Craft Episode 26 Vickie Howell

WELCOME TO EPISODE #26 OF BUSINESS CRAFT

In this episode, we talk with Vickie Howell, a true success story in personal branding.  We talk about her launch of the first tv-quality yarn crafting show and visual cues that are important in building a personal brand. Vickie also shares why she self-identifies as a double Scorpio jazz hander!

Listen to the Show:

Listen to it on iTunes, Stitcher, or Google Play.

Click here to stream the show.

Download the MP3 by right-clicking here and choose “save as”.

Thank you for taking the time to listen! If you’re enjoying the show, it’s safe to assume there are others out there like you who would also enjoy the show. Help them find it. Click here to rate and review the show on iTunes.

#1 Can you share a little bit of your origin story before we look more closely at the evolution of your brand? [3:03]

#2 How would you describe the Vickie Howell Brand? [8:55]

#3 Do you think in those early years you had an intention to build a brand or was it more of an accidental incarnation? [13:12]

#4 I’m intrigued by some of the visual queues that go into the building of a brand… do you think that’s an essential part of brand-building? [17:25]

#5 Tell us about your successful Kickstarter campaign that raised $83K in 30 days to launch The Knit Show with Vickie Howell. [24:22]

#6 Do you have other tools you use for the people you work with such as style guides for your brand? [33:04]

#7 Is there anything you’ve learned along the way that hurts a brand? [37:33]

#8 At the very beginning stages of building a personal brand, what would you say are some of the key elements to getting off on the right foot? What are the must-do’s or the must-don’ts? [41:35]

#9 If you had the chance to put up one big billboard on the main highway with just a few lines of text, what would it be? [44:27]