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In just a few short years, we’ve developed a robust network of blogger & podcasters superstars who are eager to share your products with their fans! Our specialty lies in creating harmonious matchups for our clients by arranging product reviews, giveaways, guest blogs, project tutorials,...

The proliferation of social media platforms has completely changed the traditional model of customer service. It’s no longer enough to have a toll-free customer help line staffed by a team of representatives, because very few of your customers are going to reach out to your...

The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting...

Over the holiday I visited a girlfriend out of town. While there, I dropped into a music store and bought a few things for my daughter who plays violin.  On a whim, I asked the owner if he had any 1/2 size violins for sale...