To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather. The siren song of sunshine and outdoor activities draws many crafters away from their hobbies around this time of year, and it’s...
Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and clients that work with you give credibility to potential customers, and how you respond to negative reviews is particularly important. There’s an...
Increased coverage of crafting’s many benefits has stimulated growth in the crafting community, which is a boon for business but may leave you feeling like you are drowning in a sea of similar offerings. It is critical to create a unique presence that enables your...
In today’s DIY world, people of all ages are crafting and making things. It has never been easier to access tutorials and learn how to do new things right from your home using Google and YouTube. These days recording quick audio or video files explaining...
When you’re managing a crafting business, it can be tempting to sign up for automated services that promise to cross-post your social media posts for you. After all, time is a limited resource and the idea of having to go to several different sites to...
As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your site. This is especially true if you have evergreen content; that is, content that is useful to your audience that never expires....
It’s the start of a new year and we’re on the search for this year’s crafting trends. The Stitchcraft team just returned from AFCI’s Creativation 2019 with loads of creative ideas and eye-catching photos. Here’s an overview of the trends we spotted at the show! Small...
As some of you are aware, there is an ongoing discussion in the crafting community surrounding racism and a lack of inclusion of Black and Indigenous People/Persons of Color (BIPOC). This past week, Stitchcraft Marketing, through one of our clients, was involved in a difficult...