February 2022

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The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed by brick & mortar stores, businesses have had to adapt. Part of that adaptation involves growing the possibilities for online engagements. How...

In marketing, one size doesn’t fit all. In fact, if you’re preparing a general message designed to appeal to everyone, you’re likely not appealing to anyone in particular. Customers are becoming more savvy about their purchasing decisions, so the more you can personalize your marketing...