Hot Hooks for Social Media

Now more than ever, social media algorithms are prioritizing content that stops the scroll. Videos must capture an audience within the first 3 seconds or less. To make that happen, you will need to use a “hook” to grab viewers. Consider a hook to be your first impression, or the way that you will convince a watcher to stop scrolling and view your content.

Hooks can be visual (camera movement), auditory (music with a beat drop), or on-screen text. You can (and should!) use more than one hook, especially with auditory ones, as many people watch video content without sound. 

A text hook on screen is a perfect way to capture interest whether a user is playing videos with or without sound. The text can be a part of someone speaking directly to camera and using captions, a voiceover using captions, or even with no one speaking as long as the text continues to roll over the video.

Here at Stitchcraft Marketing, we are experts in the kind of content that craft audiences love. We have put together a list of Hot Hooks that you can use in your social media videos to increase your views and reach. This list is in our Toolbox inside the free Members Only Community, hosted on Skool. Once approved, you will receive access to the download, along with many other valuable resources for small craft businesses.

Remember, a social media strategy is only one piece of the marketing puzzle. It should be used in combination with email, a good website, and a well-defined customer journey. If you are a craft business owner and need help with any of these marketing goals, we’ve got the knowledge and help you need in our free community on Skool.

Don’t waste time making content without purpose. Grab the Hot Hooks download and make sure your videos are being seen. Ask questions and share ideas on our Discussion board. We are here to help you bring your content to life.