Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in 2002. Since then, it has quickly become a hot trend in marketing. Simple, informational queries can transform into commercial opportunities if your...
Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and clients that work with you give credibility to potential customers, and how you respond to negative reviews is particularly important. There’s an...
As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your site. This is especially true if you have evergreen content; that is, content that is useful to your audience that never expires....
Before you start your blog and social media channels, it’s easy to think that you will have plenty of time to get it done right. When you actually get into it, however, it’s a different story. Creating content that is engaging, instructional and fun is...
No matter what your crafty business, you need social media presence to be competitive in today’s world. With so many people utilizing a wide range of platforms, it’s never been easier to engage with your audience. Whether you’re a blogger, a business owner, or a...
In the last few months, there have been hundreds of articles written about the EU General Data Protection Regulation (GDPR). In this article, we want to give you some quick, easy to understand tips about how to amend your privacy policy to be GDPR compliant. GDPR...
Festivals and consumer events are a terrific way to introduce new customers to your company. The opportunity to touch and try your product can be just what the maker needs to finalize the decision to buy. But how can you maintain this new relationship when...
Spring has sprung and while some places are still digging out of the snow, many places are enjoying blooming buds, sunshine and greenery. Today we’re going to talk about how you can take advantage of this beautiful spring season to refresh your web presence. Look and...
Dark social sharing is what happens when people share content via private networks and messaging apps such as email, text, WhatsApp and Facebook Messenger. These shares are called dark because they are hard to track and quantify. Dark social is traffic that’s not attributed to...
Starting in 2018, the Business of Craft podcast shifted its publishing schedule to the 1st and 15th of each month. Each episode explores a topic by breaking it down to clarify not just why these points are important for your business but how to immediately...