Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing,...
With another year *almost* under our belt, we’re back with a recap of some of the most impactful social media platform updates that will impact the marketing strategy for your crafting business next year. Keep reading for Facebook, Instagram, Pinterest and YouTube updates! Facebook Updates Community...
YouTube is the second largest search engine and second most used social media platform in the world. It’s a powerful marketing platform, when used correctly, to help build brand awareness, engage your audience, and drive traffic to other content. Keep reading for tips on how to...
Earlier this year we outlined the costs and benefits of signing up for Meta Verified on Facebook and Instagram. Since then, Meta has introduced updates to the verification system and process for business pages that require further examination. In some cases, the overall cost for...
Businesses on Facebook and Instagram now have the option to become Meta Verified. But what does that mean? Aside from a neat blue checkmark—the now-ubiquitous badge communicating you are “verified and authentic” on the internet—what does being Meta Verified do for you on Meta Business...
As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there...
Does your online marketing strategy include SEO? If you haven’t had the bandwidth to explore SEO, this article will walk you through the basics and provide concrete steps to improve your organic traffic performance. First, we review the role of keywords in SEO. Then we...
Stitchcraft Marketing had an incredible 2023 with loads of exciting developments. We launched our first Craft Retail Research Study, welcomed new, highly-skilled and intelligent members to the Stitchcraft team, and attended several in-person trade show events like h+h americas, Quilt Market, Bernina University, and others....
Each year Stitchcraft Marketing researches and compiles the latest updates to social media. Our condensed social media reports aim to provide a quick primer on the current status of the platforms. Social media evolves every year—it’s important to refresh your knowledge base and ensure you’re...