Each year Stitchcraft Marketing researches and compiles the latest updates to social media. The aim of our condensed social media reports is to provide a quick primer on the current status of the platforms so that our clients can stay on top of the latest...
We’re so used to seeing hashtags that we often don’t even register them anymore. When creating posts, we toss a few in there– why not?-- and hope that they’re doing some good. It would be nice if we had some clue if we’re on the...
In our increasingly connected world, we know that having a social media presence for our businesses can’t be ignored. However, with only so many hours in the day and so many hands to do all the work, understanding and utilizing social media efficiencies is key....
YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In 2022, Google reported that YouTube Shorts had more than 1.5 billion monthly logged in users, which is approximately three quarters of YouTubes’s...
As online commerce continues to evolve, retailers are pressed to ensure they’re making optimal use of their advertising and marketing dollars. Busy shop owners also need to be strategic in how they use their limited time. Given the demands of sustaining a retail craft business, online...
Facebook: Do you 😍 or 😡 it? As a craft business, you may love Facebook because many of your current (and future) customers spend lots of time there. Facebook is free to use and is constantly working to connect users to content they will like. Facebook...
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...
ByAnnie.com, creator of bag-making products that are easy to use, made of exceptional quality, and bring vibrant color options to the creative process, holds an annual local quilt shop (LQS) contest. In conjunction with a special partnership to support the LQS contest, we’ve put together...
Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a noticeable decline in their organic reach and engagement via Facebook Pages and Groups. The rates of organic engagement vary depending on the...
The last few years have been full of economic turbulence and the pandemic’s influence continues to affect revenue streams and opportunities. Without the usual schedule of conventions, shows, and guild events that businesses have relied upon to bolster sales and discover new opportunities, many have...