Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge your technological intelligence. Not only are there just so many social media platforms, but each one is constantly evolving, introducing new features...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited customer base. So, how do you ensure that your website shows up in those search engine results above your competitors? The answer...
Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you score on these metrics determines your ranking, and Google features higher-ranking sites more prominently in its search results. Today we're going to...
In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook and Pinterest. We just finished a whirlwind of a year and we wanted to be sure that we all start 2021 with...
Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings inventory season, that time of year entrepreneurs dread. But the new year is a time for fresh starts and big ideas, and...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues...
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their customers. In the newest Social Media Trends guide from Hubspot, they recommend that efforts focus on what they call the 4 C’s:...
These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox every day. These companies can deliver large amounts of new followers, but they do so by paying for followers or casting a...
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks to folks staying home and dreaming about what they’ll do next. According to Tech Crunch, Pinterest has seen more than 50% increase...
As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in their algorithms. But if you haven’t done much with video, it can be hard to know where to start and what kind...