Is Your Instagram Profile Losing You Customers? Use This Free Checklist to Find Out
You put real time into Instagram. You photograph your new arrivals, you post about classes, you celebrate your shop’s little wins. But if your profile isn’t set up to convert visitors into followers (and followers into customers), you could be leaving sales on the table every single day.
The good news: most Instagram profile problems are fixable in an afternoon. You just need to know where to look and how to improve it.
That’s why we created the Instagram Profile Audit. This is a free resource to guide you through evaluating your Instagram profile and to figure out where it can be improved.
Why Your Profile Matters More Than Your Posts
Here’s something most social media advice often skips over: before anyone ever follows your content, they see your profile.
When a potential customer finds you through a reel, a hashtag, or a friend’s share, they land on your profile page and make a split-second decision: to follow or leave. If your bio is vague, your link is broken, or your highlights don’t tell your story, they’re gone.
Your profile is your storefront window on Instagram. And just like a physical shop window, it should be intentional, welcoming, and clear about what you sell and who you serve.
What the Checklist Covers
The Instagram Profile Audit walks you through every element of your profile with fresh eyes. You’ll evaluate:
Your bio: keywords and CTA
Your branding: highlights, cover photo, visual overview
Your content mix: teach, show, sell
Your captions+accessibility: on screen text
Your highlights and pinned posts: what to include
Your community and insights: your biggest fans
Each item is actionable based on our many years in the craft marketing space.
Who This Is For
This checklist was built for independent craft supply shop owners: yarn shops, fabric stores, quilt shops, bead shops, and anyone else who sells to makers.
You don’t need a big following for this to be useful. In fact, if you’re earlier in your Instagram journey, this is exactly the right time to get your profile right. Building on a solid foundation is much easier than fixing things after the fact.
And if you’ve had your shop’s Instagram account for years — when’s the last time you looked at your profile the way a first-time visitor would? This checklist gives you a structured way to do that.
How to Get It
Click here and come inside our free marketing community on Skool, and find our Instagram Profile Audit in the Craft Toolbox. All our resources in the Toolbox are available for free members. And when you’re ready to upgrade for more help? We’ve got that too.
Join us on Skool and join a community of craft business owners just like you, and we will be there every step of the way to help guide your marketing. You will need to create a free account for Skool and wait for approval (we check every member to make sure spammers stay out!) but once you are in, the entire Toolbox is waiting for you to access.
One Small Audit Can Change a Lot
Your Instagram content deserves a profile that does it justice. If someone finds your shop through a post and visits your profile, the work you’ve put into that content should lead your potential new fan through your hard work.
