Ageism has been described as “one of the last socially acceptable prejudices.” However, discussions around ageism often describe the bleak landscape older generations face when seeking employment or when confronted with a depressing array of anti-aging beauty products. In crafting spaces, we see ageism working in...
Strategizing and recording video for social media has become one of the most frequent complaints we receive from our craft business community. So many craft businesses struggle with creating short videos to satisfy the demands of social media’s algorithms, which have increasingly prioritized video content...
When the economy tightens, people don’t stop spending; they simply shift how they spend. Economists call it the “lipstick effect”: during an economic downturn, when consumers don’t have the funds to splurge on big-ticket items, they tend to treat themselves to affordable luxuries that deliver joy...
Standing out in a crowded craft landscape has only grown increasingly more difficult. More craft businesses sprout up every day, both online and via brick-and-mortar locations, and jockey for the attention of eager crafters. As a result, differentiating your craft business has become more of...
As crafters, the Stitchcraft Marketing team is always thinking about and looking at fun new crafting products. We make our wishlists early and update them often in preparation for the holiday season. Our team knits, quilts, sews, sculpts, paints, and crochets, so we’re always on...
Earlier this year, Facebook announced that it would no longer host Facebook Live videos beyond thirty days. We heard from several of our craft business clients upset with the decision. Where would their live monthly tutorials go? What about their weekly video chats with their...
Are you ready to discover the most popular craft trends for 2025? Stitchcraft Marketing is back with an insightful overview of the hottest crafting trends inspiring makers and artists this year. We like to remind readers that while you might not see your favorite trend on...
Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing,...
Stitchcraft Marketing returns this season with our popular trends report for craft marketers! This year we took a closer look at enduring and emerging trends in both crafting and marketing. We’re hopeful insight into these trends will help guide your marketing efforts in the upcoming fall...