Standing out in a crowded craft landscape has only grown increasingly more difficult. More craft businesses sprout up every day, both online and via brick-and-mortar locations, and jockey for the attention of eager crafters. As a result, differentiating your craft business has become more of...
As crafters, the Stitchcraft Marketing team is always thinking about and looking at fun new crafting products. We make our wishlists early and update them often in preparation for the holiday season. Our team knits, quilts, sews, sculpts, paints, and crochets, so we’re always on...
Earlier this year, Facebook announced that it would no longer host Facebook Live videos beyond thirty days. We heard from several of our craft business clients upset with the decision. Where would their live monthly tutorials go? What about their weekly video chats with their...
Are you ready to discover the most popular craft trends for 2025? Stitchcraft Marketing is back with an insightful overview of the hottest crafting trends inspiring makers and artists this year. We like to remind readers that while you might not see your favorite trend on...
Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing,...
Stitchcraft Marketing returns this season with our popular trends report for craft marketers! This year we took a closer look at enduring and emerging trends in both crafting and marketing. We’re hopeful insight into these trends will help guide your marketing efforts in the upcoming fall...
Website pop-ups are an essential tool in digital marketing. However, how you implement them can inspire love or hate in your website visitors. A good pop-up will increase conversions, encourage sales, and grow your newsletter list. A bad pop-up will drive away potential new customers...
Earlier this year we outlined the costs and benefits of signing up for Meta Verified on Facebook and Instagram. Since then, Meta has introduced updates to the verification system and process for business pages that require further examination. In some cases, the overall cost for...
Give content is a foundational part of the Know, Like, Trust funnel, yet it remains elusive for many in the craft industry. Give content essentially gives away valuable content for free, and for that reason, many are loath to adopt it as a marketing tool....