17 Dec Best of 2024: Stitchcraft Marketing’s Most Popular Strategy & Marketing Content of the Year!

Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing, technology, and more. 

We create a lot of content every month, so we understand if you don’t have the opportunity to read, listen to, and watch all of it. That’s why we created this short list highlighting our most popular strategy and marketing content of the year! Let’s dive in. 

Stitchcraft Marketing Office Hours

Stitchcraft Marketing’s Office Hours is our monthly live Zoom presentation covering topics such as craft trends, content strategy, marketing, technology, data analytics, and more. All of our Office Hours live on our YouTube channel, so you can catch up on our presentations on your own schedule. 

2024/2025 Trends Report for Craft Marketers

It should come as no surprise that our recent 2024/2025 Trends Report for Craft Marketers made the list of our most popular Office Hours content of the year. Our trends reports remain some of our most popular content year over year. Clearly craft retailers love to discover the craft obsessions tempting makers so they can plan accordingly—and they trust Stitchcraft as an authority in the know! 

How to Write an SEO Blog 

It’s incredibly important that all of your website and online content is SEO friendly. Aside from offering value, there is nothing more important during the content creation process than Search Engine Optimization. SEO content helps drive organic traffic to your website and raises your content’s ranking in search engines (SERPs). We were pretty happy to see our Office Hours on How to Write an SEO Blog Post perform so well this year, because it tells us that creating SEO content is a high priority for businesses—as it should be! Learn more about creating SEO-friendly content in SEO Priorities for Craft Businesses. 

Stitchcraft Marketing Blog

The Stitchcraft Marketing blog continues expanding coverage of a variety of topics pertinent to craft businesses and retailers. Each month we introduce two new articles with information on trending topics and strategies to help craft businesses develop stronger marketing and business skills. Readers can subscribe to receive the Stitchcraft Marketing blog directly in their inbox by registering in the space at the bottom of our website (scroll down now and check the box for “Subscribe to our Marketing Blog”!)

Meta Verified 2024 Updates + review: Facebook, Instagram + WhatsApp

Our blog on updates to Meta’s new Verified User system (as well as our cost-benefit analysis of signing up for the service) was one of our most popular blogs of 2024. Craft retailers struggling to gain a toehold on Meta (Facebook and Instagram) or desirous of better results on the platforms may consider opting into paid Verified status for the benefits. Competition on Instagram and Facebook remains fierce, and many craft retailers maintain strong communities via their Facebook pages and groups. 

10 Tips to Grow + Optimize Your YouTube Channel

Our 10 Tips to Grow and Optimize Your YouTube Channel & Videos blog only published a few months ago, but it’s already racking up views on our website. This is unsurprising, given the rising popularity of video content in general and the YouTube platform in particular, where brands and businesses can develop a dedicated following of viewers. But setting up a YouTube channel is only step one of the process—optimizing your YouTube channel plays an important role in discoverability and continued viewership and success.

Business of Craft

Business of Craft hosted 6 episodes this year featuring crafty entrepreneurs, business owners, and thought leaders from our community discussing the issues, challenges, and triumphs craft retailers currently face. 

Competitive Research and Data Analysis with Jon Li

Earlier this year Leanne sat down to talk with John Li, the startup and co-founder of PickFu.com. Li believes in the transformative power of consumer insights to drive business success. Recognizing that better insights lead to better decisions, John advocates for frequent and in-depth market research. With experience spanning from tech giants like Microsoft to bootstrapped startups, he’s witnessed the exponential benefits of well-executed market research and the pitfalls of ignoring consumer voices. Listen to Business of Craft: Competitive Research and Data Analysis. 

Email Marketing and AI Efficiencies

Understanding how and when to use AI to streamline processes remains top of mind for many business owners. The crafting community may be sensitive to using AI in the creative sphere, but its usefulness in other areas—such as email marketing—should not be ignored. In this episode, we spoke with Nicole Moore, owner of Sew Much More, who learned to leverage technology, conquer overwhelm, and foster a robust online community. Her talents helped build her second business, Creative Day Job, a platform devoted to empowering creative women on the path to transforming their hobbies into lucrative businesses. Listen to Email Marketing and AI Efficiencies. 

Differentiating Your Brand

The crafting marketplace has only grown more crowded since the pandemic spurred a renewed interest in all things handmade. As a result, many craft business owners have struggled with differentiating their brands to attract customers—and keep them. In this episode, we spoke with Karley Cunningham, Creative Strategist & Growth Accelerator at her company, Big, Bold Brand. Karley has been diving into the worlds of business development, branding, and design for over two decades, bringing her big thinking and innovative problem-solving to the table. She’s also a sought-after speaker and mentor, sharing her wisdom with national and international business organizations. Listen to Differentiating Your Brand.

Want to elevate your crafty business in 2025? Stitchcraft Marketing is a marketing agency of crafting experts. We customize every program to showcase your brand, engage your customer base, and generate sales in a way that is nothing less than magical. If you’d like more help preparing your online business or boosting how your business performs online, contact us today!