As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there...
Stitchcraft Marketing had an incredible 2023 with loads of exciting developments. We launched our first Craft Retail Research Study, welcomed new, highly-skilled and intelligent members to the Stitchcraft team, and attended several in-person trade show events like h+h americas, Quilt Market, Bernina University, and others....
Each year Stitchcraft Marketing researches and compiles the latest updates to social media. Our condensed social media reports aim to provide a quick primer on the current status of the platforms. Social media evolves every year—it’s important to refresh your knowledge base and ensure you’re...
There are ads and then there are ADS. When you level up your marketing efforts to include programmatic and geofencing ads, it goes far beyond making a few educated guesses and hoping your spend makes an impact. We’re talking about laser-focused audience targeting. At Stitchcraft, we...
YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In 2022, Google reported that YouTube Shorts had more than 1.5 billion monthly logged in users, which is approximately three quarters of YouTubes’s...
Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a noticeable decline in their organic reach and engagement via Facebook Pages and Groups. The rates of organic engagement vary depending on the...
A new year is well underway—it’s time again to look at the crafting community and see what everyone is making! A good thing to note as we plunge into the hot craft trends of 2023: hand crafts in general are as popular as ever. Knitting,...
It might feel like hyperbole to declare that colors are disappearing from the world. Crafters in particular eschew this supposition; we indulge in the daily practice of exploring and utilizing color in our crafts. From popular projects like the Find Your Fade Shawl in the...
As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying staff to strategizing for the upcoming high seasons of fall and winter, margins have thinned for many craft businesses. However, there are several...