We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years. Many of you are lamenting the lack of interactions, finding it increasingly more and more difficult to gain traction in the ever-evolving...
Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to expand customer bases. COVID-19, however, has weakened links in the global supply chain, generating a ripple effect on businesses here and abroad. Several...
Attending a trade show is one of the most effective ways to reach your audience as a craft business. Trade shows gather all your customers and clients together in one space for a targeted event focused on brand recognition, brand awareness, and face-to-face networking. Trade...
We’re approaching the second quarter of the new year, which is a great time to look ahead at a new crop of crafting trends. Every year Stitchcraft turns a gimlet eye toward the vast community of makers to suss out their current inspirations. What moves...
The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed by brick & mortar stores, businesses have had to adapt. Part of that adaptation involves growing the possibilities for online engagements. How...
Back in 1979, The Buggles sang about how Video Killed the Radio Star. Now, in 2022, it seems video inspired the radio star. Witness the recent resurgence of audio streaming platforms, developed on the heels of video apps like TikTok, which energized users to create short,...
It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in how we approach and manage business. As we near the end of 2021, we’d like to take a look back at some...
Expanding Your Impact with Content Atomization Your social media strategy should include creating content to showcase your business and increase awareness around your product offerings can be time-consuming and stressful. If you spend valuable time and effort creating content for your social media feeds, it should...
Social media platforms constantly evolve, and it can be challenging and frustrating to stay on top of the ever-changing algorithms. At one point, all you needed was gorgeous photography and engaged followers to bolster your Instagram page’s visibility. But recently we have noticed and heard...