We’re approaching the second quarter of the new year, which is a great time to look ahead at a new crop of crafting trends. Every year Stitchcraft turns a gimlet eye toward the vast community of makers to suss out their current inspirations. What moves...
The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed by brick & mortar stores, businesses have had to adapt. Part of that adaptation involves growing the possibilities for online engagements. How...
Back in 1979, The Buggles sang about how Video Killed the Radio Star. Now, in 2022, it seems video inspired the radio star. Witness the recent resurgence of audio streaming platforms, developed on the heels of video apps like TikTok, which energized users to create short,...
It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in how we approach and manage business. As we near the end of 2021, we’d like to take a look back at some...
Expanding Your Impact with Content Atomization Your social media strategy should include creating content to showcase your business and increase awareness around your product offerings can be time-consuming and stressful. If you spend valuable time and effort creating content for your social media feeds, it should...
Social media platforms constantly evolve, and it can be challenging and frustrating to stay on top of the ever-changing algorithms. At one point, all you needed was gorgeous photography and engaged followers to bolster your Instagram page’s visibility. But recently we have noticed and heard...
Content Community If the pandemic taught us anything, it’s that developing a space for customers and community to meet online is of the utmost importance. Online content communities became a necessity during lockdown as the only means of gathering together to share projects, news, and just...
Blogging 101 Blogging has long been one of the best and easiest ways to connect with others online. Going back to the 80s and 90s, with global communities like LiveJournal and Blogger, blogs were a means to reach people anywhere in the world. So it only...
A trend we’ve seen take hold over the course of the pandemic is craft blending. Specifically, we’ve witnessed embroidery elements spilling over into other craft spaces, whether it’s knitting, sewing, crocheting, or even weaving. Blending crafts together is fun (and useful!) for a lot of reasons....