15 Dec Best of 2021: Content to carry forward into the New Year!
It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in how we approach and manage business. As we near the end of 2021, we’d like to take a look back at some of the best content we produced this year to help you rethink and expand your business offerings now and in the future.
Stitchcraft Office Hours Highlights
Every month, the Stitchcraft crew joined the crafting community in hour-long online Zoom sessions to cover hot trending topics in our industry, unpack the latest updates to social media and technology, and provide strategies for weathering the ongoing evolution of conducting business in a pandemic. These are our top-viewed Office Hours of the year.
A lot happened on Facebook, Instagram and Pinterest in 2021. So much, in fact, that we had two Office Hours addressing the various updates to the social media platforms. In our first video, we looked at updates to the Facebook interface, including the introduction of Business Suite; Instagram’s launch of Instagram Shopping, Reels, and the new closed captioning option; and the change in Pinterest’s optimal file sizes and introduction of Story Pins. In our September video, we talked about Facebook’s new Live Audio Rooms and Podcast features; Instagram’s Remix Reels and new advertising within Reels feature; and Pinterest’s Verified Merchant Program with shoppable features, and new analytics view. Take a look at the videos to catch up on all the new changes to social media!
Google Analytics remains an inscrutable tool for many in the craft business, but it’s indispensable for understanding where your customers source from, how they engage with your content, and how you can best reach old and new audiences in the future. Guest speaker Trisha Nagel joined us to shed light on how small businesses can interpret their Google Analytics data and use the Google Search Console to measure their website’s traffic and performance.
With the constant, ongoing changes to social media, creating the perfect social media post can feel like hitting the bull’s eye on a moving target. In this Office Hours, we talked about the three basic elements that factor into engaging social media content, and how to build on those elements to create fantastic posts. We also took a look at how to analyze your content’s performance in order to strategize for more effective content in the future.
If the pandemic taught us anything, it’s that our time is finite and precious, and managing a business, family, a social life and more is a balancing act—and an understandable struggle for many of us! In this blog post, we broke down easy and effective methods for managing your social media marketing in just 45 minutes a day. It includes a pdf of our tried-and-true matrix for curating social media channels, breaking down each day into smaller, more manageable chunks of time.
The pandemic has also shown us the strength and power of online content communities. With everyone stuck at home, one of the most important survival tactics for businesses became running a thriving online community space for customers, friends, and family to gather and share projects and products. In this blog, we analyzed three different platforms that offer content community management and discussed the pros and cons of starting a community within each platform.
In this guide to omnichannel marketing, we discussed combining the different channels used to engage with your business to create a seamless, cohesive experience for your customers. We also dissected the differences between omnichannel and multichannel marketing, outlined the benefits of omnichannel marketing, and offered a quick primer on how to get started.
We hope this year-end wrap up has given you a good refresher on some of the best tips and tools to strengthen your business in 2021 and beyond. If you’d like more help developing a business strategy for the coming year, contact us today!