At Stitchcraft Marketing, we know many of our readers are invested in both the business and the hobby of quilting (and related textile arts). It’s important to you as a maker and as a businessperson that you showcase your products as attractively as possible. In...
Here you are, reading an SEO blog post about how to write an SEO blog post! You’re off to a great start. Let’s begin by assuming you are well-versed in your subject matter. The topic of your blog post answers a question customers have asked you...
As a craft business owner, you’re probably overwhelmed with opportunities and demands on your time. You know that you cannot do it all, but you also know that you love the energy and growth that comes with nurturing a business you believe in. How can...
Does your online marketing strategy include SEO? If you haven’t had the bandwidth to explore SEO, this article will walk you through the basics and provide concrete steps to improve your organic traffic performance. First, we review the role of keywords in SEO. Then we...
Because Stitchcraft is a niche marketing firm specializing in the craft industry, we spend our days with tabs and windows open across many crafty social media accounts—for ourselves and all of our clients. We see posts from manufacturers, designers, and retailers and witness how viewers...
We’re so used to seeing hashtags that we often don’t even register them anymore. When creating posts, we toss a few in there– why not?-- and hope that they’re doing some good. It would be nice if we had some clue if we’re on the...
Facebook: Do you 😍 or 😡 it? As a craft business, you may love Facebook because many of your current (and future) customers spend lots of time there. Facebook is free to use and is constantly working to connect users to content they will like. Facebook...
Welcome to the second post where we share information from the 2023 Craft Retailer Research Study. (Our first post on the study is here.) What is the Craft Retailer Research Study? If this is the first time you’re reading about the study, a bit of background may...
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...