Because Stitchcraft is a niche marketing firm specializing in the craft industry, we spend our days with tabs and windows open across many crafty social media accounts—for ourselves and all of our clients. We see posts from manufacturers, designers, and retailers and witness how viewers...
We’re so used to seeing hashtags that we often don’t even register them anymore. When creating posts, we toss a few in there– why not?-- and hope that they’re doing some good. It would be nice if we had some clue if we’re on the...
Facebook: Do you 😍 or 😡 it? As a craft business, you may love Facebook because many of your current (and future) customers spend lots of time there. Facebook is free to use and is constantly working to connect users to content they will like. Facebook...
Welcome to the second post where we share information from the 2023 Craft Retailer Research Study. (Our first post on the study is here.) What is the Craft Retailer Research Study? If this is the first time you’re reading about the study, a bit of background may...
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...
Google Analytics 4 Replaces Universal Analytics Soon! Overview of GA4 Do you use Google Analytics to track your customer activity? If so, are you using Google’s Universal Analytics (UA) or Google Analytics 4 (GA4)? If you’re on UA, it’s time to pay attention. On July 1, 2023, Universal Analytics will...